CINCINNATI, Nov. 1, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) and bitewell, the FoodHealth Company, today announced their collaboration to bring bitewell's FoodHealth Score, an innovative nutrition scoring system, to Kroger customers nationwide. The scoring system seeks to give customers a fast, reliable way to evaluate the healthfulness of their food.
bitewell's FoodHealth Score rates foods from 1 to 100 based on multiple factors including nutrient density and ingredient quality. With the system, Kroger customers can view the FoodHealth Score of an item while shopping online or within the Kroger app. Customers are also able to access the FoodHealth Score in-store by scanning the product's UPC codes. The easy-to-read score helps customers instantly identify foods that align with their health goals, making shopping for their families easier. Customers with a digital account can view their past purchases' FoodHealth Score and analysis of their purchasing trends through their "Nutrition Insights" online.
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