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State: 17.08.2024 | 11PM
Wed, 13.11.2024       Kroger Co
US5010441013

The 2024 Kroger holiday campaign debuts with a heartfelt message of togetherness

CINCINNATI, Nov. 13, 2024 /PRNewswire/ -- The Kroger Co. (NYSE: KR) today unveiled its holiday film, celebrating the joy of togetherness and connecting with loved ones through food. Developed in collaboration with Kroger's agency of record, adam&eveDDB New York, the campaign showcases the power of sharing food – and how that simple act can create a meaningful bond.

 

"At Kroger, we understand how food can transcend differences, cure loneliness and speak from our hearts in a way that words cannot," said Stuart Aitken, Kroger Senior Vice President and Chief Merchant & Marketing Officer. "What we love about this film is how it so acutely illustrates the power of food to bring people together and express kindness. We hope this message—share your food, share your heart—inspires families, friends and neighbors to pull up an extra seat at their table this holiday season and revel in the simple joy of being together."

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