Joined by Puerto Rican Chef Manolo López and a collective of 200% visual artists, together they're honoring and displaying the many ways 200%ers pronounce Buchanan's through vibrant art across five cities

NEW YORK, Oct. 3, 2024 /PRNewswire/ -- Buchanan's Scotch Whisky is proud to announce the launch of the #ComoLoDigas campaign, celebrating and displaying the many ways 200%ers (those 100% American and 100% Hispanic) pronounce Buchanan's. From Boo-cha-nas to Bucána', Buchanan's is showing how what matters most is making room for the differences that unite us in our 200% lived experience and our love for the brand, however you say it.

The Rare American Bourbon Bottling from Stitzel-Weller Distillery Will be Available in Highly-Limited Quantities in the U.S.

LOUISVILLE, Ky., Oct. 3, 2024 /PRNewswire/ -- Blade and Bow has re-released its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey at the Stitzel-Weller Distillery and Garden & Gun Club in Louisville, KY. The highly sought-after iconic American bourbon is aged and bottled at the historic Stitzel-Weller Distillery, where it will be available beginning this month, alongside select U.S. markets while supplies last.

Introducing Johnnie Walker Black Label 'Squid Game' featuring limited edition designs with numbers ranging from 001 to 456, 'Squid Game'-inspired cocktails and experiences

NEW YORK, Oct. 1, 2024 /PRNewswire/ -- Netflix's Squid Game is back for season two and Johnnie Walker, the world's number one blended Scotch whisky (IWSR 2023) and Netflix announce they are teaming up to invite Squid Game fans 21+ and whisky enthusiasts alike to 'pick your player' in celebration of the highly anticipated series return.

The esteemed bartending competition is accepting applications for only a few more weeks!

NEW YORK, Sept. 19, 2024 /PRNewswire/ -- Attention all bartenders and mixologists nationwide - there is less than one month remaining to submit applications for the 2025 U.S. Bartender Of The Year competition! Applications are open to mixologists who believe they have what it takes to be the next champion and are encouraged to apply by October 15, 2024. Entering its thirteenth season, the United States Bartenders' Guild (USBG) Presents World Class Sponsored By DIAGEO is searching for innovative and ambitious bartenders to claim the title of 2025 U.S Bartender of the Year. The esteemed program is an educational platform that provides training and mentorship for hospitality professionals, all leading up to the global bartending competition that will take place in Toronto, Canada during the fall of 2025.

This marks Canada's 4th win as a nation at the 15th edition of World Class for the coveted title, as Toronto is named host for next year's competition

TORONTO, Sept. 19, 2024 /CNW/ - Keegan McGregor, from Halifax, Nova Scotia, has been awarded the coveted title of World Class Global Bartender of the Year 2024 at the world's biggest cocktail competition, celebrated in Shanghai this year. Competing against finalists from 45 regions around the world, Keegan McGregor was named the ultimate winner by an international line-up of industry legends during the annual celebration of global cocktail culture.

LOUISVILLE, Ky., Sept. 19, 2024 /PRNewswire/ -- Bulleit Frontier Whiskey proudly announces the launch of Bulleit Rye 10-Year-Old, the latest addition to its permanent portfolio of exceptional whiskeys. This new expression joins the acclaimed Bulleit Bourbon 10-Year-Old, forming the foundation of the new Bulleit 10-Year Aged Whiskeys range. Together, these age-statement whiskeys reflect Bulleit's commitment to crafting premium, bold-flavored whiskey while continuing to innovate to bring an expanded portfolio of whiskeys to consumers and trade.

A Grand-prize military veteran winner was honored with the ultimate VIP experience, receiving a once-in-a-lifetime surprise from Kane Brown and Crown Royal in Arlington, Texas.

NEW YORK, Sept. 17, 2024 /PRNewswire/ -- Crown Royal and multi-platinum country music artist Kane Brown raised a glass to a military veteran as Brown's 29-city In the Air Tour concluded at Globe Life Field in Arlington, Texas, on Sept. 14. All summer long, the official whisky of Brown's headlining tour, Crown Royal, brought its award-winning cocktails and Purple Bag Project to sold-out stops. As part of their partnership , Brown and Crown Royal teamed up to launch the "That Deserves a Crown with Kane Brown" contest, inviting fans 21+ to nominate veterans in their lives for a chance to win a VIP experience at Brown's final concert for themselves and the veteran.

The award-winning brand continues in its endeavor for inclusivity, offering innovation for consumers who are blind or have low vision

NEW YORK, Sept. 17, 2024 /PRNewswire/ -- Ketel One Family Made Vodka is thrilled to announce its latest innovation: an accessible on-bottle QR code (AQR). The addition, available on its recently launched ready-to-serve cocktails, allows easier identification of products and access to product information for consumers who are blind or have low vision, aligning to Ketel One's unwavering commitment to deliver an exceptional spirit to all cocktail drinkers. As the first spirit brand to enable this capability, Ketel One is leading by example to help create a more inclusive environment for consumers nationwide.

LOUISVILLE, Ky., Sept. 16, 2024 /PRNewswire/ -- Bulleit Frontier Whiskey is announcing the launch of its new US brand campaign, "We Aren't Made To Be Still". The campaign draws from the same spirit of relentless experimentation that created its expectation-defying flagship bourbon and continues to drive the brand's commitment to pushing the frontiers of what American whiskey can be.

With flavours of freshly baked sponge cake, the newest addition to the Baileys portfolio is a delicious treat for any adult birthday 

TORONTO, Sept. 16, 2024 /CNW/ - Birthday celebrations are a time to indulge in life's sweetest moments and for Canadians, making these moments extra special for ourselves and others is a longstanding tradition. Of course, no birthday celebration is complete without cake — in fact, nearly two-thirds of people agree that cake is an essential part of any celebration, making it a ritual Canadians can't resist. Now, Canadians can have their cake and drink it too with Baileys Birthday Cake Irish Cream, a new way to enjoy the magic of birthdays with a grown-up twist.

Join the Nation's Most Exciting Cocktail Celebration, September 19 - 29

NEW YORK, Sept. 16, 2024 /PRNewswire/ -- The highly anticipated Mr Black Espresso Martini Fest is back for its third year, inviting cocktail enthusiasts across the country to embark on a journey of flavor and innovation from September 19th through 29th. This year's festival promises to be the most exciting yet, with over 250 bars nationwide showcasing their creativity through an array of Espresso Martini variations.

All season long, rally the crew for legendary adventures (on land and sea) that only start when you Follow the Captain

NEW YORK, Sept. 10, 2024 /PRNewswire/ -- Captain Morgan, the Official Spiced Rum Sponsor of the NFL, is setting sail with the return of 'Follow the Captain,' inviting crews across America to join in on the most epic scavenger hunt – with even more legendary adventures and prizes up for grabs all season long. From the ultimate tailgate at sea (dare we say a sailgate?), to fire sets from Aminé and other next-level talent, to the crown jewel of gameday experiences at Super Bowl LIX – Captain Morgan is spicing up this NFL season and beyond, and the spoils are as unforgettable as the adventure.

The brand's partnership with television's biggest night kicks off the next chapter for Johnnie Walker as it embarks on a new era of cultural collaborations, redefining expectations and occasions for Scotch whisky enjoyment

NEW YORK, Sept. 6, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one blended Scotch whisky, is embarking on a groundbreaking series of partnerships to inspire a new generation of whisky drinkers and expand its impact across spheres within modern luxury culture. Kicking off Johnnie Walker Blue Label experiences as the Official Spirits Partner of the 76th Emmy® Awards, the brand is setting the stage for dynamic collaborations across culinary arts, entertainment and fashion with more to be announced later this fall.

Crown Royal Invites NFL Fans to Join Legendary Tailgate Tour and Announces Sweepstakes for a Chance to Win Super Bowl LIX Tickets

NEW YORK, Sept. 4, 2024 /PRNewswire/ -- Award-winning Canadian whisky brand, Crown Royal, proudly returns for a fourth year as the Official Whisky Sponsor of the NFL with its 'Kick Off with Crown' (KOWC) program to launch the Crown Royal Rig. This season, the Crown Royal Rig, a larger-than-life 18-wheeler, will tour NFL stadiums and American cities to spread generosity with an epic tailgate. For KOWC year four, the Crown Royal Rig will go where the fans are, inviting them to join in on the generosity by raising a glass and packing a purple bag in support of military charity organization, Packages from Home. Fans that cannot catch the Crown Royal Rig on the road can track bags packed during the Crown Royal Rig's tour†, check out game day recipes and enter the Crown Royal Rig Super Bowl Sweepstakes for a chance to win Super Bowl LIX tickets, by visiting http://kickoffwithcrown.com/**

The perfect indulgence that brings everyone together, so Don't Churro Solo!

NEW YORK, Sept. 3, 2024 /PRNewswire/ -- Churros are that one treat where 'just one more' is always the rule, never the exception. Bringing a new way to indulge in the deliciousness, Baileys is reinventing the classic pastry and transforming it from something you can dip to something you can sip. Come on a flavor journey with the new Baileys Cinnamon Churros Irish Cream Liqueur – a tantalizing blend of smooth Irish Cream, Irish Whisky, savory cinnamon, and warm vanilla notes. Each sip brings to life the taste of this golden crispy pastry in the velvety texture of Baileys' classic Irish Cream, making it an irresistible indulgence for any occasion.

The limited-edition bottle celebrates Mexican culture and heritage through the world's first Añejo Cristalino tequila ahead of Día de Muertos

NEW YORK, Aug. 27, 2024 /PRNewswire/ -- Bonded over their love of creativity, innovation and exceptional tequila, Tequila Don Julio, the original luxury tequila of choice in Mexico, and Mexican-American fashion designer, Willy Chavarria, are continuing their longstanding partnership this season to celebrate modern Mexico and its beloved traditions with the release of the Tequila Don Julio 70 Añejo Cristalino Artist Edition bottle. Inspired by his upbringing in the San Joaquin Valley of California and love for art and luxury design, the artist edition showcases Chavarria's creative vision and depictions of one of the most respected Mexican holidays – Día de Muertos.

Join the tailgate revolution with the lauded lineup's newest game day essential

NEW YORK, Aug. 13, 2024 /PRNewswire/ -- Just in time for football season, Diageo introduces the latest addition to its esteemed line of ready-to-serve cocktails, The Cocktail Collection: The Crown Royal Whisky Sour Cocktail with Black Cherry. This seventh offering complements the Collection's lineup of cocktails including the Ketel One Espresso Martini and Tanqueray Negroni, designed to bring the expertise of a skilled bartender to any host, from a spirited tailgate or a cozy home watch party.

In Celebration of National Pickleball Day (August 8), makers of the World's No. 1 Vodka and its Latest Ready-To-Drink Look to Bring Local Celebrity and Fan Fun to Several Markets this Fall

NEW YORK, Aug. 9, 2024 /PRNewswire/ -- Legends know legends…that's why Smirnoff SMASH Vodka Soda is teaming up with Drew Brees, legendary quarterback & champion, and his foundation, the Brees Dream Foundation, at NOLA Pickle Fest. Bringing bold flavors and combinations to the Crescent City courts, Smirnoff SMASH Vodka Soda is serving up more than just pickleball throughout the weekend. 

NEW YORK, Nov. 10, 2023 /PRNewswire/ -- InvestorsObserver issues critical PriceWatch Alerts for DOCS, DEO, TTE, MARA, and ILMN.

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