In a first for global airlines, Alaska Airlines will lend expertise from its industry-leading training program to inform development of next generation simulators. Loft enters fixed-wing market, bringing FAA- and EASA-qualified VR technology to commercial airline training.

SEATTLE and ZURICH, April 4, 2025 /PRNewswire/ -- Ushering in the next era of pilot training, Alaska Airlines has announced an investment in Loft Dynamics — an industry leader in virtual flight training and the developer of the only FAA- and EASA-qualified virtual reality (VR) helicopter flight simulator. The investment made through Alaska Star Ventures, Alaska's corporate venture capital arm, will support development of the first hyper-realistic, full-motion Boeing 737 VR simulator, using extended reality (XR) technology and techniques, with the goal of enhancing Alaska's pilot training program and informing future training solutions across the industry.

The new route will link the Pacific Northwest and South Korea as Alaska builds our hometown Seattle hub into a new global gateway 

SEATTLE, March 25, 2025 /PRNewswire/ -- Alaska Airlines has set the date for new nonstop service between Seattle and Seoul Incheon on Hawaiian Airlines. Starting Sept. 12, 2025, guests can fly in comfort on our long-haul, widebody Airbus A330-200 aircraft to South Korea's capital city. We initially announced the new international route this past December. Tickets can now be purchased at alaskaair.com and hawaiianairlines.com.

Industry Veteran Eric Edge to Lead Brand Strategy and Marketing for Combined Airline

SEATTLE, March 18, 2025 /PRNewswire/ -- Alaska Airlines today announced the appointment of Eric Edge as Vice President of Brand & Marketing for both the Alaska Airlines and Hawaiian Airlines brands. In this role, Edge will oversee the marketing strategy that will deliver on the combined airline's long-term vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.

A One-Day Immersive Experience Showcasing the Future of Seamless Travel with Cutting-Edge Technology, Exclusive Speaker Panels, and Interactive Engagements.

LOS ANGELES, March 5, 2025 /PRNewswire/ -- TDW+Co is partnering with Alaska Airlines and Hawaiian Airlines to activate a one-day-only interactive, dual-branded house in Austin, TX for the South by Southwest festival. Designed to connect with the airlines' next-gen and technophile audience, this immersive experience is designed to connect with their travel-curious and technophile audience. It brings both beloved brands to life while showcasing compelling guest innovation stories and redefining the future of seamless travel.

SEATTLE, Feb. 28, 2025 /PRNewswire/ -- Alaska Airlines' more than 6,900 flight attendants, who are represented by the Association of Flight Attendants (AFA), have ratified a new three-year contract. The agreement includes significant improvements including increased pay (including boarding and a ratification payment), greater flexibility and scheduling enhancements, better benefits and more.

Reported record full year revenue of $11.7 billionFourth quarter and full year adjusted earnings per share exceed high end of previously reported guidanceRepurchased approximately $250 million in outstanding shares in the fourth quarterAnnounced record performance-based pay, totaling six weeks pay for most Alaska and Horizon employees

SEATTLE, Jan. 22, 2025 /PRNewswire/ -- Alaska Air Group Inc. (NYSE: ALK) today reported financial results for the fourth quarter and full year ended December 31, 2024.

We'll fly daily between Portland and Houston starting this spring along with two daily Portland-Eugene roundtrips and a new Medford-San Diego route

SEATTLE, Jan. 14, 2025 /PRNewswire/ -- Y'all, for the first time, Alaska Airlines is linking the Rose City to the largest city in Texas. We're adding a new daily, nonstop flight between Portland and George Bush Intercontinental Airport (IAH) in Houston starting May 15, 2025. We'll also resume twice-daily nonstop service between Portland and Eugene, Oregon, and offer a new route between San Diego and Medford, Oregon. All three routes will fly year-round. Tickets can be purchased now at alaskaair.com.

SEATTLE, Jan. 8, 2025 /PRNewswire/ -- Alaska Air Group Inc., the parent company of Alaska Airlines Inc. and Horizon Air Industries Inc., will hold its quarterly conference call to discuss 2024 fourth quarter financial results at 11:30 a.m. EDT/ 8:30 a.m. PDT, Thursday, January 23, 2025.  A webcast of the call will be available to the public at www.alaskaair.com/investors. An archive of the call will be posted on the website later that morning.

We'll offer the most nonstop destinations ever this summer from Alaska's largest city along with daily Portland-Fairbanks service; other new nonstops begin this week across our network

SEATTLE, Jan. 7, 2025 /PRNewswire/ -- For the first time this summer, Alaska Airlines is connecting Anchorage to both Detroit and Sacramento with seasonal nonstop flights, as well as resuming nonstop service between Fairbanks and Portland. Weekly, roundtrip flights to and from Detroit and Sacramento begin on June 14, 2025 – which adds up to 15 nonstop destinations between Anchorage and the Lower 48 and Hawaii, the most we've ever served in the summer. We'll start flying the Fairbanks-Portland route on May 15, 2025. Tickets can be purchased now at alaskaair.com.

Executive John Wiitala joins Alaska with more than 34 years of airline experience

SEATTLE, Jan. 6, 2025 /PRNewswire/ -- Alaska Airlines has named John Wiitala as its new vice president of maintenance and engineering. In this principal leadership role, Wiitala will lead professionals throughout the division who maintain the highest levels of safety and compliance with more than 237 mainline Boeing aircraft across multiple maintenance bases.

Daily year-round service will seamlessly connect our guests between the nation's capital and one of our key West Coast hubs

SEATTLE, Dec. 17, 2024 /PRNewswire/ -- Alaska Airlines is proud to announce new nonstop service between San Diego International Airport and Ronald Reagan Washington National Airport (DCA), becoming the only airline to offer this direct route and enhance connectivity to the nation's capital. Tickets will soon be available for purchase on www.alaskaair.com.

Alaska Airlines and Hawaiian Airlines also release combined spring/summer schedule with more choices and improved connectivity for guests flying between U.S. continent and Hawaiʻi

SEATTLE, Dec. 10, 2024 /PRNewswire/ -- Alaska Air Group is celebrating another milestone in the combination of Alaska Airlines and Hawaiian Airlines with the launch of Seattle as a new global gateway, connecting our guests to the world through a remarkable travel experience rooted in safety, care and performance. New nonstop service with Hawaiian Airlines widebody aircraft between Seattle and Tokyo Narita, Japan (NRT), and Seoul Incheon, South Korea (ICN) will begin in 2025, and an enhanced domestic network for the two airlines will launch this spring.

With the most flights to Palm Springs, your journey to music, style and unforgettable memories this April starts with us

SEATTLE, Dec. 5, 2024 /PRNewswire/ -- Get ready for a first class festival experience and an unforgettable journey to the desert skies next spring! Alaska Airlines is excited to be named the official airline of Coachella and Stagecoach with its first-ever partnership. 

The honor recognizes recent significant investments in our inflight culinary experience

SEATTLE, Nov. 22, 2024 /PRNewswire/ -- Alaska Airlines is proud to be named the winner of the 2024 Business Traveler North America Award for Best Inflight Food & Beverage. This recognition celebrates our commitment to elevating the culinary experience with an innovative and thoughtful approach to crafting premium meal and beverage offerings for every guest, regardless of where they sit.

This winter, we're enhancing connectivity to exciting nonstop destinations for adventure and warmth

SEATTLE, Nov. 20, 2024 /PRNewswire/ -- Alaska Airlines is ready to connect guests from key West Coast cities to vibrant destinations across North and Latin America this winter with ten exciting nonstop routes.

Starting today, guests can travel between Los Angeles and La Paz, Mexico, solidifying our position as the #1 U.S.-based carrier with the most flights from the West Coast to the most destinations in Mexico.

SEATTLE, Nov. 19, 2024 /PRNewswire/ -- If you're ready to experience a bucket-list vacation to Australia or New Zealand, now is the perfect time to book a flight to the warmth, beauty and excitement of a Southern Hemisphere adventure. Maybe even make some new Aussie and Kiwi friends along the way.

From now through Nov. 21, 2024, you can take advantage of special fares starting at $390 one-way from Seattle or Portland via Honolulu for travel to Auckland, New Zealand through April 30, 2025, and for travel to Sydney, Australia between Feb. 1 through Sept. 30, 2025, when you book at alaskaair.com and hawaiianairlines.com. Flights are subject to availability and fare restrictions apply. Visit here for more information on terms and conditions.

SEATTLE, Nov. 13, 2024 /PRNewswire/ -- The Alaska Airlines board of directors has elected five new executives in key areas of the company as the airline continues to evolve and deepen its leadership team in support of continued growth and delivery on the value of its combination with Hawaiian Airlines. These leaders are in roles that have expanded significantly with the breadth of the combined airline and in today's dynamic and highly regulated environment. Each will be responsible for delivering outcomes that enable the company to be the airline of choice for connecting guests from the West Coast to the world through an innovative travel experience rooted in care and exceptional operational performance.

We're bringing the best of the West Coast with a line of new premium products for you to cozy up at 35,000 feet

SEATTLE, Nov. 13, 2024 /PRNewswire/ -- Alaska Airlines is excited to introduce a suite of new premium products to enhance the onboard experience, reflecting our passion for the West Coast lifestyle and providing guests with a touch of opulence and authenticity.

Starting this fall, guests will enjoy Lagunitas Hoppy Refresher, a non-alcoholic sparkling water with a refreshing hoppy kick; Straightaway Nitro Espresso Martini made with Stumptown Coffee Roasters for a smooth, inflight indulgence; a Filson blanket for our First Class guests to enjoy top-tier comfort mid-air; and Salt & Stone amenities for guests in our Lounges and on board to refresh and rejuvenate.

Completed acquisition of Hawaiian Airlines

Led the industry in adjusted pretax margin

SEATTLE, Oct. 31, 2024 /PRNewswire/ -- Alaska Air Group (NYSE: ALK) today reported financial results for the third quarter ending September 30, 2024.

Air Group closed out a strong third quarter, generating GAAP pretax margins of 10.7% and earnings per share (EPS) of $1.84. On an adjusted basis, our pretax margin of 13.0% will lead the industry. Given Air Group's completed acquisition of Hawaiian Airlines on September 18, 2024, quarterly financial statements include approximately 13 days of Hawaiian Airlines results.