Go big, go Hot Wheels! Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in partnership with GameMill Entertainment, today launched Hot Wheels Monster Trucks: Stunt Mayhem™ on Nintendo Switch, PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, and PC via Steam, the Epic Games Store and Microsoft Store.
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Hot Wheels Monster Trucks: Stunt Mayhem key art (Graphic: Business Wire)
Developed by 3D Clouds and published by GameMill Entertainment, Hot Wheels Monster Trucks: Stunt Mayhem invites diehard monster trucks fans and newcomers to hop into their favorite Hot Wheels Monster Trucks in solo play or head-to-head local multiplayer arena showdowns as they perform epic stunts, take on massive bosses and experience the turbocharged thrill and speed in unparalleled vehicular designs.
Launch Trailer: YouTube
Media Assets: Download
“Hot Wheels fuels the competitive spirit in every kid, inspiring them to reach their full potential. The challenger ethos truly shines in Hot Wheels Monster Trucks: Stunt Mayhem,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “We're fortunate to partner with the incredible team at GameMill to deliver a turbocharged game, and we can’t wait for fans and newcomers to dive in today and experience the action-packed thrills while immersing themselves in the Hot Wheels universe.”
Inspired by Hot Wheels, the number one selling toy in the world*, players can take control of the wheel of their favorite monster trucks like the Bone Shaker™, Tiger Shark, Race Ace™ and Bigfoot™. With each truck’s unique signature moves, fans will experience heart-pounding action as they perform epic jaw-dropping flips, spins and jumps, and colossal crashes across fantastical arenas. Compete in intense game modes, including head-to-head showdowns, boss fights, and career challenges or jump right in and dominate with easy-to-learn controls and jaw-dropping combo chains.
The Standard Edition of Hot Wheels Monster Trucks: Stunt Mayhem is available today on Nintendo Switch, PlayStation5, PlayStation4, Xbox Series X|S, Xbox One, and PC via Steam, the Epic Games Store and Microsoft Store for $39.99. Players can also grab the Deluxe Edition for $49.99, which includes the full game plus the Treasure Hunt Pack DLC, featuring a variety of in-game cosmetic skins, plus an exclusive menu soundtrack.
*According to Circana, Hot Wheels Single Assortment was the #1 toy sold in the US in 2023 based on units. Source: Circana/Retail Tracking Service/G12/JAN-DEC 2023/Total Toys/Projected Units
About Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.
About GameMill Entertainment
GameMill Entertainment, located in Minneapolis, Minnesota, is a third-party publisher of console and mobile games for passionate fans around the world. Development platforms include PC, Nintendo Switch, Microsoft consoles including the Xbox Series X|S and Xbox One, Sony consoles including the PlayStation®5 and PlayStation®4, and mobile devices. With development across the globe, GameMill is a source of entertaining and fun games for all ages. For more information, visit https://gamemill.com, as well as Facebook, YouTube, and Twitter.
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Media Contacts
Casey McDonald
Mattel
Casey.McDonald@Mattel.com
Tyler Gardner
Sandbox Strategies for GameMill Entertainment
tyler@sandboxstrat.com
www.sandboxstrat.com