American Rebel Light Beer and High Impact Motorsports Sponsorships Drive Brand Awareness and Consumer Connection for America’s Patriotic, God-Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer

Patriotic Lifestyle Brand Captures High-Speed Action and Deep Community Engagement to Reach Core Consumer Base with a "Better-for-You" Light Lager Alternative

Hagan, the four-time NHRA World Champion, recorded a string of strong runs in the NHRA Northwest Nationals to post his first 2025 NHRA Funny Car win

“Rebel Light” rollout momentum continues and now includes Mississippi in partnership with Clark Beverage Group, bringing America’s Patriotic Beer to Mississippi tailgates, retailers, and proud Rebels everywhere

Hall Scores First Pro Stock Motorcycle Win in Nearly 12 Years

NASHVILLE, TN, June 26, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, proudly announces its return as the official beer sponsor of the 2025 Country Stampede Music Festival (CountryStampede.com), held June 26–28 at the Azura Amphitheater in Bonner Springs, Kansas.

American Rebel Light and NHRA Exceed Expectations with Brand Building and Product Penetration as American Rebel Light Outsells Top 2 National Brands Combined

Nashville, TN, June 12, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB), through its American Rebel Beverages subsidiary and America’s Patriotic Beer – American Rebel Light Beer (www.americanrebelbeer.com) proudly announces, just in time for summer celebrations, a limited-time Free Shipping offer now through June 30th. Customers can order directly from http://shop.americanrebelbeer.com/.

American Rebel (NASDAQ: AREB) CEO Andy Ross to Headline Patriotic Concert at Fort Campbell | American Rebel Light "Tall Boys" to be Served at the Army 250th Birthday Celebration

PATRIOTISM MEETS HORSEPOWER: ANDY ROSS TO IGNITE BRISTOL DRAGWAY WITH ELECTRIFYING PERFORMANCE!

Three Days of Music, Racing, Patriotism and American Rebel Light Beer – Andy Ross will Perform for Thousands at Charlotte Motor Speedway’s THOR Camper Appreciation Party, Iron Thunder Saloon/Speedway Harley-Davidson, and BetMGM Speed Street Stage

Delaware, OH, May 16, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com), proudly participated in the inaugural Buckeye Blast sporting clay fundraiser, held at Black Wing Shooting Center in Delaware, Ohio. The event benefited The Light Foundation, a nonprofit founded by former New England Patriots offensive tackle and Ohio native Matt Light.

Buckle up, crack open a cold American Rebel Light Beer, and get ready for pure NHRA excitement on the FS1 telecast!

Nashville, TN, May 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), highlights key strategic decisions reaffirmed and ratified during its board meeting and investor dinner held April 29, 2025, at Mar-a-Lago in West Palm Beach, FL.

American Rebel Light Beer was featured at the NHRA event, where thousands of attendees and a national television audience were exposed to America’s Fastest Growing Beer.

PROVO, UT, April 28, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand (americanrebel.com), is proud to announce a strong and successful presence at the 154th NRA Annual Meetings & Exhibits held this past weekend in Atlanta, Georgia. Champion’s booth saw steady traffic and enthusiastic interest from NRA members passionate about protecting their firearms, their families, and their Second Amendment rights.

From Song to Strategy: American Rebel's CEO Andy Ross Shares the Brand's Journey with Sunshine Spotlight Host Fiona Daghir Detailing the Journey of America’s Patriotic Brand to Becoming the Next Great American Success Story.

Strategic Growth Fuels American Rebel Beer as it Reaches 10 States with Several More to be Announced Soon

First Driver to Win NASCAR Cup Race, IndyCar Race, USAC Triple Crown Championship and NHRA Pro Event

Nashville, TN, April 15, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com), and a designer, manufacturer, and marketer of branded safes, personal security, self-defense products and apparel, is proud to announce a Tax Day Launch Event for southern Kentucky at the Spillway Bar & Grill, 2195 River Street in Bowling Green, Kentucky with its distribution partner, Clark Distributing Company (ccclark.com). This morning American Rebel CEO Andy Ross appeared live on air at D93 WDNS Classic Rock Radio in Bowling Green to celebrate the launch party.