PR Newswire
LONDON, March 31, 2025 /PRNewswire/ -- Appier, a global marketing AI solutions provider, today unveiled new research offering deep behavioural insights into merge game players. The findings equip U.K. game publishers and mobile marketers with data-driven strategies to boost user engagement, improve campaign effectiveness, and drive revenue growth in an increasingly competitive market.
According to Statista, mobile game user penetration in the United Kingdom is projected to reach 41.4% in 2025, rising to 46.5% by 2029. As the market evolves, understanding player behaviour has become essential for more intelligent, AI-led marketing. Appier's latest report, "Behavioral Insights into Merge Game Players: Analyzing IAP Patterns to Optimize Engagement and Revenue," delivers actionable recommendations grounded in advanced data modelling and behavioural analysis.
SAN FRANCISCO, March 31, 2025 /PRNewswire/ -- Appier, a global marketing AI solutions provider, has released a groundbreaking report revealing behavioral insights into merge game players that could revolutionize mobile game monetization and marketing in the U.S. market. With 190.6 million Americans (61% of the population) playing video games, understanding in-app purchase (IAP) behavior in popular casual genres like merge games has never been more crucial. Appier's report, "Behavioral Insights into Merge Game Players: Analyzing IAP Patterns to Optimize Engagement and Revenue," highlights how deep knowledge of player behavior can drive targeted user acquisition, higher engagement, and increased revenue for game developers and marketers.
Agreement to acquire AdCreative.ai set to improve gross margins, enhance product synergies, and expand total addressable market
Highlights and achievements for fiscal year 2024
Growth momentum persists in our key focus regions in FY24 led to an all-time revenue high of JPY 34.1 billion, reflecting a 29% YoY growthOperating profit grew 2.5 times YoY to JPY 2.0 billion, with FX-neutral operating income tripling to JPY 2.4 billionGross profit expanded 30% YoY to JPY 17.8 billion, outpacing revenue growth, supported by improved product mix and AI-powered efficiencySince the IPO, revenue has nearly tripled from JPY 12.7 billion in 2021 to JPY 34.1 billion in 2024, with Q4 as an inflection point for over 30% YoY growth in FY25Agreement to acquire AdCreative.ai set to improve gross margins, enhance product synergies, and expand total addressable market
Highlights and achievements for fiscal year 2024
Growth momentum persists in our key focus regions in FY24 led to an all-time revenue high of JPY 34.1 billion, reflecting a 29% YoY growthOperating profit grew 2.5 times YoY to JPY 2.0 billion, with FX-neutral operating income tripling to JPY 2.4 billionGross profit expanded 30% YoY to JPY 17.8 billion, outpacing revenue growth, supported by improved product mix and AI-powered efficiencySince the IPO, revenue has nearly tripled from JPY 12.7 billion in 2021 to JPY 34.1 billion in 2024, with Q4 as an inflection point for over 30% YoY growth in FY25Agreement to acquire AdCreative.ai set to improve gross margins, enhance product synergies, and expand total addressable market
Highlights and achievements for fiscal year 2024
Growth momentum persists in our key focus regions in FY24 led to an all-time revenue high of JPY 34.1 billion, reflecting a 29% YoY growthOperating profit grew 2.5 times YoY to JPY 2.0 billion, with FX-neutral operating income tripling to JPY 2.4 billionGross profit expanded 30% YoY to JPY 17.8 billion, outpacing revenue growth, supported by improved product mix and AI-powered efficiencySince the IPO, revenue has nearly tripled from JPY 12.7 billion in 2021 to JPY 34.1 billion in 2024, with Q4 as an inflection point for over 30% YoY growth in FY25TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology(AdTech) and Marketing Technology(MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative automation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
TAIPEI, Feb. 12, 2025 /PRNewswire/ -- Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier's fifth major acquisition since its first in 2018. The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.
LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth
TAIPEI, Nov. 21, 2024 /PRNewswire/ -- Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier's three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier's deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.
LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth
TAIPEI, Nov. 21, 2024 /PRNewswire/ -- Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier's three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier's deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.
LLM technology powers intelligent business strategies across platforms, reflecting a long-term commitment to R&D and sustained growth
TAIPEI, Nov. 21, 2024 /PRNewswire/ -- Appier, a software-as-a-service (SaaS) company leveraging artificial intelligence (AI) to drive business decision-making, has announced the integration of generative AI (GenAI) technology across its entire product suite. This adoption of advanced Large Language Model (LLM) technology spans Appier's three major platforms—Advertising Cloud, Personalization Cloud, and Data Cloud. These upgrades are set to improve customer acquisition, retention, conversion, and data insights, driving operational efficiency and supporting smarter business decisions. This latest update underscores Appier's deep commitment to advancing R&D and reinforces its dedication to sustainable growth over the long term.
Operating profit surged by 2.5 times year-on-year, with EBITDA reaching record highs, highlighting consistent revenue growth and profit
TOKYO, Nov. 14, 2024 /PRNewswire/ --
Highlights and achievements of Q3 FY24
Strong growth in key regions led to an all-time high revenue of JPY 9.1 billion with a 28% YoY growthProfitability reached historical highs, as operating profit increased 2.5 times with an operating margin of 8.7% to a record highEBITDA improved 79% YoY with an EBITDA margin of 16.9%, and net income expanded 2.7 times with a net margin of 9%Initiated first forecasted cash dividend payout of JPY 2 per share, underscoring Appier's commitment to sustaining profitable growth with enhanced corporate value
Operating profit surged by 2.5 times year-on-year, with EBITDA reaching record highs, highlighting consistent revenue growth and profit
TOKYO, Nov. 14, 2024 /PRNewswire/ --
Highlights and achievements of Q3 FY24
Strong growth in key regions led to an all-time high revenue of JPY 9.1 billion with a 28% YoY growthProfitability reached historical highs, as operating profit increased 2.5 times with an operating margin of 8.7% to a record highEBITDA improved 79% YoY with an EBITDA margin of 16.9%, and net income expanded 2.7 times with a net margin of 9%Initiated first forecasted cash dividend payout of JPY 2 per share, underscoring Appier's commitment to sustaining profitable growth with enhanced corporate value
Operating profit surged by 2.5 times year-on-year, with EBITDA reaching record highs, highlighting consistent revenue growth and profit
TOKYO, Nov. 14, 2024 /PRNewswire/ --
Highlights and achievements of Q3 FY24
Strong growth in key regions led to an all-time high revenue of JPY 9.1 billion with a 28% YoY growthProfitability reached historical highs, as operating profit increased 2.5 times with an operating margin of 8.7% to a record highEBITDA improved 79% YoY with an EBITDA margin of 16.9%, and net income expanded 2.7 times with a net margin of 9%Initiated first forecasted cash dividend payout of JPY 2 per share, underscoring Appier's commitment to sustaining profitable growth with enhanced corporate valueHO CHI MINH CITY, Vietnam, Oct. 24, 2024 /PRNewswire/ -- Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is proud to announce the remarkable success of its partnership with Vietourist, one of Vietnam's top tourism companies. By integrating Appier's AIQUA and BotBonnie solutions, Vietourist has transformed its customer engagement strategy, achieving a 171% increase in lead generation and an impressive 85% average open rate for personalized EDM campaigns, demonstrating the effectiveness of AI-driven solutions in the tourism industry.
Operating profit increased by 4.4 times year-on-year and by 6.4 times on an FX-neutral basis, demonstrating strong revenue outperformance in key regions
TOKYO, Aug. 14, 2024 /PRNewswire/ --
Highlights and achievements of Q2 FY24
Achieved a record-high revenue of JPY 8.2 billion, with a 32% YoY growth, driven by strong outperformance in key regions. NEA grew by 35%, while the US & EMEA grew by 65%, exceeding projections.Profitability surpasses plan. Operating profit surged 4.4 times YoY (6.4 times YoY on an FX-neutral basis), elevating the operating margin to 4.3% (6.7% on an FX-neutral basis).Initiated the first shareholder return through a share buyback, driven by the positive outlook for the second half of the year with improved profitability.
Operating profit increased by 4.4 times year-on-year and by 6.4 times on an FX-neutral basis, demonstrating strong revenue outperformance in key regions
TOKYO, Aug. 14, 2024 /PRNewswire/ --
Highlights and achievements of Q2 FY24
Achieved a record-high revenue of JPY 8.2 billion, with a 32% YoY growth, driven by strong outperformance in key regions. NEA grew by 35%, while the US & EMEA grew by 65%, exceeding projections.Profitability surpasses plan. Operating profit surged 4.4 times YoY (6.4 times YoY on an FX-neutral basis), elevating the operating margin to 4.3% (6.7% on an FX-neutral basis).Initiated the first shareholder return through a share buyback, driven by the positive outlook for the second half of the year with improved profitability.
Operating profit increased by 4.4 times year-on-year and by 6.4 times on an FX-neutral basis, demonstrating strong revenue outperformance in key regions
TOKYO, Aug. 14, 2024 /PRNewswire/ --
Highlights and achievements of Q2 FY24
Achieved a record-high revenue of JPY 8.2 billion, with a 32% YoY growth, driven by strong outperformance in key regions. NEA grew by 35%, while the US & EMEA grew by 65%, exceeding projections.Profitability surpasses plan. Operating profit surged 4.4 times YoY (6.4 times YoY on an FX-neutral basis), elevating the operating margin to 4.3% (6.7% on an FX-neutral basis).Initiated the first shareholder return through a share buyback, driven by the positive outlook for the second half of the year with improved profitability.Die hier zur Verfügung gestellten Informationen unterliegen keiner redaktionellen Bearbeitung. Die Aufbereitung erfolgt vollautomatisch und wird durch Zusatzinformationen und weiterführende Recherchemöglichkeiten angereichert. Ziel der Inhalte ist die schnelle und unkomplizierte Versorgung der Informationssuchenden mit den für sie relevanten Informationen. Durch eine Rückverlinkung auf den Informationsanbieter und -eigentümer ist sichergestellt, dass die hier aufbereiteten Daten bei Bedarf mit den Quellinformationen abgeglichen werden können. Das Newsboard zeigt keine Informationen in Echtzeit. Diese bitten wir bei Bedarf beim Börsenbetreiber abzurufen. Es besteht kein Anspruch auf Vollständigkeit. Hochverfügbarkeit kann nicht gewährleistet werden. Sollten Sie Fehler in der Funktionsweise bemerken, teilen Sie uns diese über das weiter unten befindliche Formular "Report a Bug" mit.
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