The new ASUS Chromebook series features a stylish, eco-conscious design, and a Chromebook Plus option for enhanced performance

FREMONT, Calif., May 7, 2025 /PRNewswire/ -- ASUS today announced the new ASUS Chromebook CX14/CX15 series of powerful yet budget-friendly laptops. With a variety of exciting colors and finishes to choose from, there is a choice to fit every style. These laptops are equipped with up to an Intel® Core™ N355 processor and are also available with a Chromebook Plus option for enhanced performance and Google AI experiences.

From ultra-compact towers to all-in-one powerhouses, ASUS blends AI, performance, and premium design for modern workspaces and home entertainment.

FREMONT, Calif., April 29, 2025 /PRNewswire/ -- ASUS today announced the newest additions to its desktop and all-in-one (AiO) PC lineup in the U.S., featuring models from both its business-focused ExpertCenter series and consumer-friendly V-Series.

MILAN, April 7, 2025 /PRNewswire/ -- ASUS today announced the opening of its all-new "Design You Can Feel" exhibition at Milan Design Week 2025. The show explores the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS. Hosted at Galleria Meravigli, the exhibition runs from April 8–13 and is open daily from 10:00AM to 6:00PM.

An interactive sensory experience: "Willful Wonder", a bespoke installation by Studio INI

A highlight of the exhibition is Studio INI's bespoke installation titled "Willful Wonder," designed by Nassia Inglessis. This interactive piece features wing-like panels composed of an aluminum honeycomb infused with ASUS's proprietary material, Ceraluminum™. The panels respond dynamically to visitor presence, mimicking nature's sensitivity and mirroring Zenbook's slim silhouette. Touching the wings feeds data into an AI model, creating visualizations of human interactions. "Willful Wonder" symbolizes the union of humans and technology, embodying ASUS's commitment to AI, innovative design, and nature-inspired materials in crafting high-performing, lightweight, and beautiful devices.

MILAN, April 7, 2025 /PRNewswire/ -- ASUS today announced the opening of its all-new "Design You Can Feel" exhibition at Milan Design Week 2025. The show explores the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS. Hosted at Galleria Meravigli, the exhibition runs from April 8–13 and is open daily from 10:00AM to 6:00PM.

An interactive sensory experience: "Willful Wonder", a bespoke installation by Studio INI

A highlight of the exhibition is Studio INI's bespoke installation titled "Willful Wonder," designed by Nassia Inglessis. This interactive piece features wing-like panels composed of an aluminum honeycomb infused with ASUS's proprietary material, Ceraluminum™. The panels respond dynamically to visitor presence, mimicking nature's sensitivity and mirroring Zenbook's slim silhouette. Touching the wings feeds data into an AI model, creating visualizations of human interactions. "Willful Wonder" symbolizes the union of humans and technology, embodying ASUS's commitment to AI, innovative design, and nature-inspired materials in crafting high-performing, lightweight, and beautiful devices.

MILAN, April 7, 2025 /PRNewswire/ -- ASUS today announced the opening of its all-new "Design You Can Feel" exhibition at Milan Design Week 2025. The show explores the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS. Hosted at Galleria Meravigli, the exhibition runs from April 8–13 and is open daily from 10:00AM to 6:00PM.

MILAN, April 7, 2025 /PRNewswire/ -- ASUS today announced the opening of its all-new "Design You Can Feel" exhibition at Milan Design Week 2025. The show explores the themes of materiality, craftsmanship, and artificial intelligence (AI) to explain the design thinking behind ASUS. Hosted at Galleria Meravigli, the exhibition runs from April 8–13 and is open daily from 10:00AM to 6:00PM.

ROG begins shipping the next generation RTX 50 Series of Laptop GPU equipped devices

FREMONT, Calif., March 31, 2025 /PRNewswire/ -- ASUS Republic of Gamers (ROG) today announced that it has begun shipping their much-anticipated NVIDIA® GeForce RTX™ Series equipped line-up of laptops after initial unveil at CES 2025 subsequent pre-order on February 25, 2025. ASUS ROG's line up of GeForce RTX™ Series Laptop GPUs include: ROG Strix SCAR 16 and SCAR 18; ROG Strix G18; and ROG Zephyrus G14 and G16. Featuring the latest cutting-edge silicon from Intel and NVIDIA, our portable line up is designed to deliver the power and performance that gamers can expect without compromise.

Combining exceptional power, premium features, and ultra-portability – all in one elegant package

FREMONT, Calif., March 24, 2025 /PRNewswire/ -- ASUS today announced that new Zenbook A14 (UX3407) and Zenbook S14 (UX5406) configurations are now available for purchase in store and online at Best Buy in the United States. Revered for their stunning craftsmanship and advanced performance for ultimate AI experiences, the Zenbook A14 and Zenbook S14 are perfect devices for those who don't want to sacrifice aesthetics in favor of function.

MILAN, March 18, 2025 /PRNewswire/ -- For the first time, ASUS will unveil four Signature Edition Zenbook S models globally at the "Design You Can Feel" exhibition during Milan Design Week 2025. This exclusive release transforms the Zenbook S into a narrative of nature's splendor through four Ceraluminum™-crafted, nature-inspired finishes, each a tribute to Earth's dynamic landscapes. At the same time, it reinforces the Zenbook S legacy of combining high-performance technology with refined, functional aesthetics.

MILAN, March 18, 2025 /PRNewswire/ -- For the first time, ASUS will unveil four Signature Edition Zenbook S models globally at the "Design You Can Feel" exhibition during Milan Design Week 2025. This exclusive release transforms the Zenbook S into a narrative of nature's splendor through four Ceraluminum™-crafted, nature-inspired finishes, each a tribute to Earth's dynamic landscapes. At the same time, it reinforces the Zenbook S legacy of combining high-performance technology with refined, functional aesthetics.

MILAN, March 18, 2025 /PRNewswire/ -- For the first time, ASUS will unveil four Signature Edition Zenbook S models globally at the "Design You Can Feel" exhibition during Milan Design Week 2025. This exclusive release transforms the Zenbook S into a narrative of nature's splendor through four Ceraluminum™-crafted, nature-inspired finishes, each a tribute to Earth's dynamic landscapes. At the same time, it reinforces the Zenbook S legacy of combining high-performance technology with refined, functional aesthetics.

MILAN, March 18, 2025 /PRNewswire/ -- For the first time, ASUS will unveil four Signature Edition Zenbook S models globally at the "Design You Can Feel" exhibition during Milan Design Week 2025. This exclusive release transforms the Zenbook S into a narrative of nature's splendor through four Ceraluminum™-crafted, nature-inspired finishes, each a tribute to Earth's dynamic landscapes. At the same time, it reinforces the Zenbook S legacy of combining high-performance technology with refined, functional aesthetics.

MILAN, Feb. 27, 2025 /PRNewswire/ -- Following last year's success at London Design Festival, ASUS brings Design You Can Feel to Milan Design Week 2025. Set in a historic 1920s gallery, the exhibition will explore materiality, craftsmanship, and AI, the driving forces behind ASUS' design philosophy and latest innovations, including the new Zenbook lineup.

Studio INI's Bespoke Installation

These themes will be encapsulated by a specially commissioned installation by Studio INI, founded by Nassia Inglessis. Known for its dynamic, sensory-driven public artworks, Studio INI will present an installation that will combine design, technology and engineering with artistic expression to create a kinetic, biomimetic sculpture that reacts to visitors' presence.

MILAN, Feb. 27, 2025 /PRNewswire/ -- Following last year's success at London Design Festival, ASUS brings Design You Can Feel to Milan Design Week 2025. Set in a historic 1920s gallery, the exhibition will explore materiality, craftsmanship, and AI, the driving forces behind ASUS' design philosophy and latest innovations, including the new Zenbook lineup.

Studio INI's Bespoke Installation

These themes will be encapsulated by a specially commissioned installation by Studio INI, founded by Nassia Inglessis. Known for its dynamic, sensory-driven public artworks, Studio INI will present an installation that will combine design, technology and engineering with artistic expression to create a kinetic, biomimetic sculpture that reacts to visitors' presence.

MILAN, Feb. 27, 2025 /PRNewswire/ -- Following last year's success at London Design Festival, ASUS brings Design You Can Feel to Milan Design Week 2025. Set in a historic 1920s gallery, the exhibition will explore materiality, craftsmanship, and AI, the driving forces behind ASUS' design philosophy and latest innovations, including the new Zenbook lineup.

Studio INI's Bespoke Installation

MILAN, Feb. 27, 2025 /PRNewswire/ -- Following last year's success at London Design Festival, ASUS brings Design You Can Feel to Milan Design Week 2025. Set in a historic 1920s gallery, the exhibition will explore materiality, craftsmanship, and AI, the driving forces behind ASUS' design philosophy and latest innovations, including the new Zenbook lineup.

Studio INI's Bespoke Installation

These themes will be encapsulated by a specially commissioned installation by Studio INI, founded by Nassia Inglessis. Known for its dynamic, sensory-driven public artworks, Studio INI will present an installation that will combine design, technology and engineering with artistic expression to create a kinetic, biomimetic sculpture that reacts to visitors' presence.

From consumer and commercial AI laptops to AI-optimized desktops, ASUS pushes the boundaries of innovation and champions sustainability

LAS VEGAS, Jan. 8, 2025 /PRNewswire/ -- ASUS today unveiled a lineup of cutting-edge AI-powered products at its "Always Incredible" virtual launch event for CES 2025. Driven by the company's vision of Ubiquitous AI. Incredible Possibilities. and a strong commitment to sustainability, ASUS introduced a wide range of innovations that seamlessly blend power, creativity, and environmental responsibility.

ROG redefines the future of gaming with its powerful lineup of gaming laptops, desktops, and external graphics.

LAS VEGAS, Jan. 6, 2025 /PRNewswire/ -- ASUS Republic of Gamers (ROG) unveiled its groundbreaking 2025 gaming technology lineup today at the Unlock the ROG Lab: For Those Who Dare virtual event for CES 2025. Channeling the innovative spirit of ROG Lab, this year's products—including cutting-edge laptops, desktops, and external GPUs—are engineered to redefine gaming performance and help every player realize their full potential.

Leading innovation in gaming hardware and peripherals, ROG's recognition underscores its global influence and dedication to excellence

FREMONT, Calif., Dec. 31, 2024 /PRNewswire/ -- ASUS Republic of Gamers (ROG) proudly announced its recognition by TIME as one of the World's Best Brands 2024 in the United States. ROG stood out as one of the most recognizable and powerful brands in the Gaming Hardware and Peripherals category. The inaugural list of the World's Best Brands 2024 was compiled based on a survey conducted by TIME and Statista of more than 22,000 U.S.-based consumers about brands across 66 categories. The assessment considered factors such as brand awareness, social buzz, likeability, usage, and loyalty.