Teaming up with NHL's Nazem Kadri and PWHL's Marie-Philip Poulin in the fight against hunger, Cadbury is committing $400,000 to Food Banks Canada and local food banks to provide meals to Canadians in need

TORONTO, April 22, 2025 /CNW/ - Today, Cadbury launches the "Let's Stick it to Hunger Together" campaign, donating $400,000 to Food Banks Canada and local food banks, the equivalent of 800,000 meals by the end of 2025. Through the campaign, a portion of proceeds from Cadbury product sales will be donated, up to a total of $200,000. Additionally, Cadbury will be making a direct donation of $200,000 to Food Banks Canada.

J Balvin's and SOUR PATCH KIDS' super-fans have the chance to win Back to the Rayo Tour tickets, merch and more

EAST HANOVER, N.J., April 3, 2025 /PRNewswire/ -- SOUR PATCH KIDS is partnering with Global Superstar J Balvin to launch the SOUR PATCH KIDS® Sour Eggs x J Balvin Back to the Rayo Tour Sweepstakes. Starting today, fans can enter to win one of twenty-five prize eggs that include a signed Rayo album CD, Back to the Rayo tour merch and SOUR PATCH KIDS Sour Eggs Soft & Chewy Easter Candy. The sweepstakes will run from April 3rd to April 20th, 2025, and a link to enter can be found here.* Winners will be notified on April 21st.

Developed in collaboration with pro athletes Breanna Stewart and Frances Tiafoe, new caffeinated energy bars help provide fuel to help you Raise Your Bar right from the start of your workout

EMERYVILLE, Calif., April 3, 2025 /PRNewswire/ -- CLIF BAR today announced the launch of its Caffeinated Collection line of energy bars designed to help jump start activity with a kick of caffeine in each delicious bar. The new Caffeinated Collection features two flavors, Vanilla Almond and Caramel Chocolate Chip, developed in partnership with pro women's basketball MVP Breanna Stewart and tennis pro Frances Tiafoe. Working with professional athletes at the top of their game who know the importance of starting strong, CLIF BAR has created a line of energy bars that helps power performance from start to finish. 

EAST HANOVER, N.J., March 27, 2025 /PRNewswire/ -- The RITZ brand announced today the next chapter in a longstanding partnership with Feeding America®, the largest domestic hunger-relief organization in the country, to support people facing hunger through the Walmart "Fight Hunger. Spark Change." campaign.

For each specially marked pack of RITZ products sold at Walmart for the month of March, the RITZ brand will donate the monetary equivalent of at least 1 meal* to Feeding America, up to $850K. The RITZ brand has previously donated money and partnered with Feeding America and Walmart through various campaigns. This year, the RITZ brand is excited to partner with Feeding America through the "Fight Hunger. Spark Change." campaign.

CLIF BAR's multi-year partnership with the Boston Athletic Association® will help support athletes as they raise their bar and push past barriers to achieve new levels of performance

EMERYVILLE, Calif. , March 18, 2025 /PRNewswire/ -- Boston Athletic Association® (B.A.A.) announced today that CLIF BAR, known for providing sustained energy to help fuel performance, will serve as the Official Energy Bar of the Boston Marathon® presented by Bank of America. Kicking off the three-year partnership in the lead-up to this year's 129th Boston Marathon, CLIF BAR has donated ten race bibs numbers to runners who came within 10 seconds of this year's qualifier cut-off time, furthering the brand's commitment to helping athletes push through adversity and raise their bar.

The leader in cheese breaks new ground with Sargento® Natural American, along with bold & spicy Seasoned Shredded Cheese varieties and convenient Shareables snacking trays

PLYMOUTH, Wis., March 18, 2025 /PRNewswire/ -- Today, Sargento continues its seven decade-long streak of innovation with three new launches: Sargento® Natural American Cheese –100% natural cheese; Sargento® Seasoned Shredded Cheese – bold and flavorful blends in collaboration with flavor company McCormick & Co, Inc.; and Sargento® Shareables – an easy-to-share, ready-to-serve cheese and cracker tray in partnership with Mondelez International.

Mondelēz is teaming up with nine current and former NCAA® athletes to drive excitement and buzz throughout the tournament

EAST HANOVER, N.J., March 13, 2025 /PRNewswire/ -- Mondelēz, an Official Corporate Partner of the NCAA® for over a decade, is partnering with a new roster of NCAA athletes and offering fans a chance to win a VIP trip to the 2026 NCAA Men's or Women's Final Four®.

The brand's latest innovation features edible confetti containing turmeric extract, which gives it an unforgettable glow

EAST HANOVER, N.J., March 4, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand is lighting up the candy aisle with its latest innovation: SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, the first-ever gummy candy that glows under blacklight. Coated with edible confetti that glows, these soft and chewy candies bring an experiential twist to SOUR PATCH KIDS' signature sour-then-sweet sensation, making them a must-try for fans of bold, adventurous candy experiences.  

As part of their ever-growing spicy collection, the brand is heating up America's favorite cracker with a tasty twist.

EAST HANOVER, N.J., Feb. 26, 2025 /PRNewswire/ -- The RITZ Brand is excited to announce the launch of its newest flavor innovation: Hot Honey. This new flavor is sure to excite taste buds everywhere and stand out among the increasingly popular swicy (sweet + spicy) snack offerings.

 A multi-year partnership celebrating South Florida's local communities and soccer's most passionate fans.

EAST HANOVER, N.J. and MIAMI, Feb. 5, 2025 /PRNewswire/ -- Mondelēz, the maker of beloved snacks like RITZ Crackers, OREO Cookies, and Chips Ahoy! Cookies, is thrilled to announce its partnership with Inter Miami CF as the club's official snacking partner. Commencing in the 2025 season and rooted in their shared values of community, connection, and celebration, this partnership is about much more than just snacks – it's about championing memorable sporting moments together.

New brand platform focuses on sparking and sustaining outdoor adventure for active kids — fueled with delicious, quality ingredients

EMERYVILLE, Calif., Feb. 5, 2025 /PRNewswire/ -- Zbar today announced its new integrated marketing campaign, "Adventure Needs Fuel," to help energize busy young lives with quality ingredients like organic rolled oats. Perfectly sized for kids' little hands, Zbar's soft-baked energy snack bars and crispy Protein snack bars are designed to help power playtime adventures and provide delicious snack time fuel — with no high-fructose corn syrup.

"Raise Your Bar" empowers the pursuit of personal growth while energizing taste buds with the iconic Cookies & Creme flavor

EMERYVILLE, Calif., Jan. 30, 2025 /PRNewswire/ -- CLIF BAR is announcing its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles and celebrate the expansive and fulfilling emotional state that comes with achieving their goals. From pursuing the dream of running a marathon to carving out time to exercise despite a busy schedule, "Raise Your Bar" celebrates the personal journey of pushing the limits to achieve individual growth.

New snack comes in two delicious flavor combinations to refuel busy mornings 

EAST HANOVER, N.J., Jan. 28, 2025 /PRNewswire/ -- The belVita brand today announced the launch of a major product innovation and extension to its current portfolio - belVita Energy Snack Bites. These soft-baked, bite-sized snacks are thoughtfully crafted to deliver a delicious mid-morning refuel for busy lives. Packed with wholesome ingredients, belVita Energy Snack Bites help you recharge—wherever your morning takes you.

The brand also invites fans to reveal their own OREO cookie flavor combinations with a digital experience inspired by their unique musical taste

EAST HANOVER, N.J., Jan. 22, 2025 /PRNewswire/ -- The OREO brand is starting off the new year with a twist. That is, the Limited Edition Post Malone OREO Cookies. In a sweet new collab, the OREO brand is teaming up with nine-time RIAA diamond-certified, GRAMMY® Award-nominated phenomenon Post Malone to drop a cookie that celebrates the "twists" in all of us. 

 Quinn Hughes, Zach Hyman, William Nylander and Nick Suzuki, along with PWHL stars and Olympians Sarah Nurse and Marie-Philip Poulin will help deliver $200,000 in new hockey equipment grants to fans and communities across Canada 

Exciting program marks the beginning of multiyear Canadian partnership between Mondelez Canada Inc. and the National Hockey League Players' Association

TORONTO, Jan. 15, 2025 /CNW/ - The National Hockey League Players' Association and OREO today announced the launch of the 'OREO Stay Playful For All' program, which will see $200,000 in new hockey equipment grants from NHLPA Goals & Dreams delivered across Canada. The program marks the beginning of a multiyear partnership between the NHLPA and Mondelez Canada Inc., the parent company to the iconic OREO brand.

CHIPS AHOY! Celebrates Thick, Square, Soft-Baked Blondies with the "Sweet Getaway" Sweepstakes and Immersive Experience at Arlo Midtown in New York City

  EAST HANOVER, N.J., Jan. 8, 2025 /PRNewswire/ -- CHIPS AHOY! is introducing its latest innovation – and it's NOT a cookie! New CHIPS AHOY! Baked Bites, Blondie variety, brings the CHIPS AHOY! chocolate chip cookie taste fans love, reimagined in a soft-baked treat, delivering a classic baked favorite in a convenient, snackable form.

Beloved bite-sized snack rolls out its first new flavor in nearly a decade, offering up a mouthwatering blend of spicy and cheesy in each crunchy bite

EAST HANOVER, N.J., Dec. 12, 2024 /PRNewswire/ -- For the first time in nearly a decade, RITZ Bits Cracker Sandwiches are introducing a brand-new flavor to heat things up: Spicy Queso. Offering a savory, flavorful taste, RITZ Bits Spicy Queso Cracker Sandwiches are a delicious addition to spice up your snack collection – whether you're munching at home or snacking on the go.

The brand will make its first-ever Big Game appearance on Feb. 9, 2025.

EAST HANOVER, N.J., Dec. 4, 2024 /PRNewswire/ -- RITZ, America's favorite cracker1, is gearing up for a monumental 2025 that includes a first-time appearance during the Big Game.

RITZ Crackers are no stranger to a game day spread, from tailgates outside the stadium to at-home watch parties, and the snacking staple will now make its debut on advertising's biggest stage.  

America's #1 Chocolate Chip Cookie brand will highlight the new Chips Ahoy! Big Chewy Cookie and cookie-inspired merch collection created with Big Sean to the BIGGEST tastemakers in culture at ComplexCon

EAST HANOVER, N.J., Nov. 13, 2024 /PRNewswire/ -- This collab is BIG! America's #1 Chocolate Chip Cookie brand is combining fashion, flavor, and culture for an exclusive collaboration with GRAMMY-nominated hip hop powerhouse Big Sean at ComplexCon to celebrate its BIGGEST innovation now in stores – Chips Ahoy! Big Chewy Cookie in three delicious flavors. Over three times the size of the Chips Ahoy! Regular Chewy Cookie, this new treat not only levels up snack culture nationwide but will now make its mark in fashion with an exclusive capsule collection with Big Sean.

New TOBLERONE Truffles Offer Sweet Indulgence for Gift Giving

EAST HANOVER, N.J., Nov. 12, 2024 /PRNewswire/ -- Just in time for the holiday season, TOBLERONE unveils the latest addition to its "Never Square" line of premium chocolates: TOBLERONE Truffles. These luxurious truffles are a gem-sized version of the classic taste of TOBLERONE. Each individually wrapped truffle is great for delighting the chocolate lover in your life with a sophisticated milk chocolate treat or indulging in a moment to yourself amidst the holiday hustle.