The U.S. cleaning industry contributes over $74 billion annually and employs more than 2 million people, solidifying North America as the world's largest cleaning market. As the industry continues to expand on domestic and global levels, professionals are increasingly tasked with navigating complex client relationships, securing contracts and ensuring compliance with business standards.

Mickey Bergman, CEO of Global Reach, a non-governmental, non-profit organization that facilitates the release of political prisoners and hostages around the world will present at the Conference Kick Off on "Finding Your Own Negotiation, Communication and Leadership Style: Lessons and Stories from High-Stakes Hostage Negotiation". The sessions underscore the importance of clear communication strategies in building partnerships and driving innovation. Bergman has 17 years of experience handling the release of political prisoners and hostages, working with foreign relations across the globe including more than 150 hostages released including 48 Americans. Bergman's insights into effective communication skills are transferable to industries like cleaning, where collaboration is essential for growth for the entire supply chain, from distributors to suppliers to end users.

In addition to the seminar, Bergman will present at the Networking Breakfast for Distributors, where attendees can gain practical, hands-on techniques to communicate with confidence, secure the best deals and build trust by fostering strong relationships through understanding the power of emotional intelligence.

"The cleaning industry is at the forefront of maintaining health and safety, which is essential for the well-being of our communities. As the market grows, so do the complexities of managing relationships," shares Ed Nichols, Show Director of ISSA Show North America. "Mickey Bergman will address these challenges head-on, offering insights into how businesses and professionals can navigate the evolving landscape while continuing to deliver excellence in service."

ISSA Show North America gathers more than 13,000 professionals and over 600 exhibitors from around the world, uniting the global cleaning audience. Leading brands 3M Commercial Solutions Division, Clorox Pro, Ecolab Inc., Georgia-Pacific Pro, Kimberly-Clark Professional, Procter & Gamble Professional, Rubbermaid Commercial Products Inc., Sanitaire, SC Johnson Professional, Sofidel Group and Spartan Chemical Co. Inc. showcase the latest in cleaning products, tools and technologies to improve safety, sustainability and efficiency across food service, hospitality and healthcare, among others.

To register for the upcoming ISSA Show North America, please visit www.issashow.com.

About ISSA Show North America

In partnership with ISSA trade association, ISSA Show North America offers an unmatched conference program featuring over 100+ education sessions, workshops, panels, training and certification courses over four days. The event and the association are committed to changing the way the world views cleaning by providing its members with the business tools they need to promote cleaning as an investment in human health, the environment, and an improved bottom line. 

For more information about ISSA Show North America, visit www.issashow.com. Follow ISSA Show North America on LinkedIn, Facebook, Instagram, X and YouTube. 

About ISSA

With more than 10,500 members-including distributors, manufacturers, manufacturer representatives, wholesalers, building service contractors, in-house service providers, residential cleaners, and associated service members-ISSA is the world's leading trade association for the cleaning industry. The association is committed to changing the way the world views cleaning by providing its members with the business tools they need to promote cleaning as an investment in human health, the environment, and an improved bottom line. Headquartered in Rosemont, Ill., USA, the association has regional offices in Milan, Italy; Toronto, Canada; Sydney, Australia; Seoul, South Korea; and Shanghai, China. For more information about ISSA, visit www.issa.com or call 800-225-4772 (North America) or 847-982-0800. Follow us on LinkedIn, Facebook, Instagram, X and YouTube.  

About Informa Markets

Informa Markets, a subsidiary of Informa plc (LON:INF), creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio comprises more than 550 international B2B events and brands in markets including Engineering, Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world's leading exhibitions organizer, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, visit www.informamarkets.com. 

Media Contact:
Informa Markets Infrastructure and Construction PR 
ConstructionPR@informa.com

SOURCE: INFORMA MARKETS - INFRASTRUCTURE AND CONSTRUCTION