Caesars Entertainment, Inc. (NASDAQ: CZR), the largest casino-entertainment company in the U.S., is celebrating 35 years of its pioneering Responsible Gaming program during Responsible Gaming Education Month this September. Caesars was the first commercial casino company to officially address problem gambling creating the industry’s first Responsible Gaming program in 1989 when it introduced Project 21. Since then, the Company has been at the forefront of Responsible Gaming, launching the first national helpline for those experiencing gambling problems, implementing robust Team Member training, offering funding for organizations providing problem gambling resources and services, encouraging customers to use tools such as betting limits and self-exclusion policies, releasing national Responsible Gaming advertisements and more.
“Responsible Gaming is at the heart of our business and it’s imperative that we provide the best resources for our guests to encourage safe play,” said Tom Reeg, CEO of Caesars Entertainment. “Through the hard work of our Team Members over the last 35 years, we’ve innovated and invested to provide guests with various tools and education opportunities and championing industry change. We’re proud to be a leader in Responsible Gaming and look forward to expanding our programming as the gaming industry evolves.”
Through Caesars' PEOPLE PLANET PLAY framework, which provides guidance for the Company to ensure it is acting with integrity and care for its Team Members, communities and the environment, Caesars has implemented a myriad of Responsible Gaming initiatives over the last three decades, including:
Caesars Entertainment's goals regarding Responsible Gaming are simple and unequivocal: Caesars wants everyone who visits and gambles at its properties or through its online products to do so for the right reason – to simply have fun. The Company's initiatives intentionally span platforms, markets, audiences and mediums to ensure all players are aware of their options when it comes to safe play. For more information about Caesars Entertainment's Responsible Gaming program, please visit https://www.caesars.com/corporate.
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment company in the US and one of the world's most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.'s resorts operate primarily under the Caesars®, Harrah's®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the company focuses on building value with its guests through a unique combination of impeccable service, operational excellence, and technology leadership. Caesars is committed to its employees, suppliers, communities, and the environment through its PEOPLE PLANET PLAY framework. To review our latest CSR report, please visit www.caesars.com/corporate-social-responsibility/csr-reports. Know When To Stop Before You Start.® Gambling Problem? Call 1-800-GAMBLER. For more information, please visit www.caesars.com/corporate.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240904873059/en/
Media Contact:
Caesars Entertainment
Dayna Calkins
dcalkins@caesars.com