The "Official Automotive Partner of the NFL" celebrates every team, every fan, every season with a campaign featuring Team Toyota Athletes Eli Manning, Brock Purdy, Puka Nacua, Christian Gonzalez, Michael Pittman Jr. and Kyle Hamilton
PLANO, Texas, Sept. 4, 2024 /PRNewswire/ -- Toyota Motor North America today unveiled an NFL-themed campaign that highlights Toyota's deep connection to the NFL and its support of football fans across the country. The campaign builds on Toyota's 67-year legacy of playing a grassroots role in football's rise in our communities, to now advancing a modern vision of how the brand will bring Toyota owners closer to the game they love in new and unexpected ways.
"The Official Automotive Partner of the NFL" will release a season-long schedule of content across linear broadcast, digital, paid social and in-game formats. The content features a debut spot, with additional creative to be shared later this season.
"We Roll Deep Anthem" is an exhilarating spot that highlights the unifying moments that energize football fans across the country, bringing together diverse fanbases with thrilling excitement. The spot features a unified cavalcade of Toyota Nation fans and Team Toyota stars—Brock Purdy (49ers), Eli Manning (NFL Legend), Michael Pittman Jr. (Colts), and Puka Nacua (Rams)—setting off on an adrenaline-packed NFL adventure.
The campaign will debut on Thursday, September 5 during the primetime matchup between the Baltimore Ravens and the Kansas City Chiefs as the two clubs kick off the NFL season on NBC and Peacock.
Toyota's NFL campaign will extend further through these fan-focused moments:
"For more than sixty-five years, Toyota has been there for road trips, practice drop-offs, and tailgates, connecting fans, families, and communities to America's favorite sport," said Michael Tripp, group vice president of Toyota division marketing. "This campaign demonstrates our commitment to immersing fans further into the excitement of gameday adventures."
Today's news follows a June announcement to advance "football for all' as Toyota was named Presenting Partner of NFL Flag tournaments across the U.S — spanning the NFL Flag Championships & Regional Tournaments as well as NFL Flag League Play. This national and regional sponsorship helps bring non-contact football to boys and girls in 1,800 local leagues.
In the same month, Toyota announced rising stars Puka Nacua, Kyle Hamilton, Michael Pittman Jr. and Christian Gonzalez as the latest additions to its roster of league partners. These players joined a Team Toyota roster that already included Eli Manning and Brock Purdy. Toyota aims to spotlight each player's commitment to their communities, family, culture and NFL fans through the content and experiences they create together.
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in North America for more than 65 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. Toyota directly employs more than 63,000 people in North America who have contributed to the design, engineering, and assembly of nearly 47 million cars and trucks at our 12 manufacturing plants. By 2025, Toyota's 13th plant in North Carolina will begin to manufacture automotive batteries for electrified vehicles. With more electrified vehicles on the road than any other automaker, Toyota currently offers 30 electrified options.
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media Contacts:
Sam Mahoney
980-900-8573
samuel.mahoney@toyota.com
Shaun Clair, Gray Wolf for Toyota
585-314-7639
shaun@graywolfagency.com
Layton Lassiter, Gray Wolf for Toyota
973-295-0732
layton@graywolfagency.com
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SOURCE Toyota Motor North America