Starbucks (NASDAQ: SBUX) today announced that, starting with the launch of its holiday menu on November 7, the company will no longer charge extra for customizing beverages with a non-dairy milk, making it easier for customers to make their Starbucks beverage their own.

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Starbucks Announces Removal of Extra Charge for Non-Dairy Milk Starting Nov. 7 (Photo: Business Wire)

“Core to the Starbucks Experience is the ability to customize your beverage to make it yours. By removing the extra charge for non-dairy milks we’re embracing all the ways our customers enjoy their Starbucks,” said Brian Niccol, Starbucks chairman and chief executive officer.

Substituting non-dairy milk – whether its soymilk, oatmilk, almondmilk or coconutmilk – in a handcrafted beverage is the second most requested customization from Starbucks customers, behind adding a shot of espresso. When this change goes into effect on November 7, almost half of Starbucks current customers in the U.S. who pay to modify their beverage at company-operated stores will see a price reduction of more than 10%.

“I made a commitment that we’d get back to Starbucks, focusing on what has always set Starbucks apart – a welcoming coffeehouse where people gather and we serve the finest coffee handcrafted by our skilled baristas,” continued Niccol. “This is just one of many changes we’ll make to ensure a visit to Starbucks is worth it every time.”

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with nearly 40,000 stores worldwide, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at stories.starbucks.com or starbucks.com.

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