The Virginia Commonwealth University (VCU) Rice Rivers Center is using the power of 5G to transform conservation for the federally endangered Atlantic sturgeon. Today, T-Mobile (NASDAQ: TMUS) announced that VCU Rice Rivers Center is using T-Mobile 5G to protect this prehistoric species, while setting a new benchmark for environmental preservation along the James River.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241002980915/en/

Virginia Commonwealth University Taps T-Mobile to Help Protect Endangered Species (Photo: Business Wire)

Once fished to near extinction, the James River sturgeon population near Richmond, Virginia, still faces an ongoing threat from power plant cooling water intake systems. But thanks to advancements in tracking technology using telemetry receivers, particularly with tagged female sturgeon, the Center can notify the plant when these fish enter their spawning habitat to lay eggs. This allows the plant to decrease or stop water intake, helping safeguard this vulnerable species.

T-Mobile's award-winning 5G network plays a pivotal role in the Center’s conservation efforts by linking acoustic receivers to an aquatic hub, enabling real-time tracking of sturgeon movements, even in remote areas of the James River. Additionally, T-Mobile’s IoT Control Center empowers VCU to streamline SIM card management in the receivers, optimizing data transmission, reporting and device oversight. These capabilities enhance both research accuracy and operational efficiency for more impactful conservation outcomes.

“The work we’re doing with T-Mobile has digitally transformed how we protect the endangered Atlantic sturgeon,” said Matt Balazik, Ph.D., Research Faculty, VCU Rice Rivers Center. “Real-time data allows us to make critical, well-informed decisions that directly safeguard the species, while also educating the next generation of environmental stewards.”

“At T-Mobile, we believe in the power of technology to create powerful outcomes, and our collaboration with VCU is a perfect example of that,” said George Fischer, SVP of Sales, T-Mobile Business Group. “By powering secure real-time data transmission, we’re helping to safeguard critical habitats and educate future generations. Together, we’re setting a new standard for environmental sustainability and ensuring that these ancient fish thrive in the James River for years to come.”

Enhancing Education and Outreach

The Center’s project, currently the largest real-time acoustic telemetry system on the East Coast of the U.S., is making a global impact. To offer a model for conservation that can be widely adopted, the Center showcases its telemetry data to researchers worldwide, including at institutions like the ZSL (Zoological Society of London), as well as local schools, where students are introduced to conservation efforts through live demonstrations of sturgeon-tracking data.

VCU is also developing a website that will allow students and educators to access past telemetry data, incorporating it into lesson plans and projects. This initiative will provide all schools with the ability to contribute to the growing field of environmental research.

Looking to the Future with AI

The Center is exploring the use of artificial intelligence (AI) to analyze data and predict sturgeon movements more accurately. While current predictions can only forecast a day or two in advance, future AI developments could give power companies additional time to adjust water intake flows and better protect the sturgeon population.

This forward-looking approach, connected by T-Mobile, ensures the project will continue to evolve, further helping to protect the sturgeon’s future in the James River.

To learn more about the VCU Rice Rivers Center, go to: www.ricerivers.vcu.edu.

For more information about T-Mobile IoT, visit www.t-mobile.com/business/solutions/iot.

Follow @TMobileNews on X, formerly known as Twitter, to stay up to date with the latest company news.

See 5G device, coverage, & access details at T-Mobile.com.

About VCU Rice Rivers Center

The VCU Rice Rivers Center, part of VCU Life Sciences, is VCU’s River Campus, supporting scholarship and student instruction across diverse disciplines, including water resources, climate science, wildlife conservation and wetlands restoration.

Located midway between Richmond and Williamsburg, Va., along the historic James River, America's founding river, our 360 acres of riparian marshes, tidal creeks and mature forests represent a unique outdoor laboratory for important applied research and innovative, experiential classes.

The center’s modern facilities offer offices, classrooms, laboratories and overnight lodging for students, faculty, visiting scholars and community groups. State-of-the-art technologies are deployed onsite to collect information on air and water quality, fish and avian migrations, changing sea levels, and a host of other critical data sources. Our ongoing partnerships with state and federal natural resource and earth science agencies provide significant training opportunities for student scholars.

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241002980915/en/