Recognize and avoid risk washing!

In today's world, where sustainability and environmental protection are becoming increasingly important, it is crucial to be aware that not everything is as green as it may seem at first glance. In addition to greenwashing, there is a new, equally problematic practice known as "risk washing". This is a tactic in which companies attempt to conceal existing risks, gloss over them or trivialize them through playful elements and comparisons without adequately communicating the actual dangers.

What is risk washing?

Risk washing is a term used to draw attention to the following practices:

Risk concealment: Some companies may deliberately conceal or downplay risks associated with their products or services in order to mislead consumers. They often use misleading terms or images to give the impression that their products or services are safer or involve fewer risks than they actually do.

Averting responsibility: In risk washing, companies try to avoid responsibility for risks and damages by pointing to other factors or circumstances that are supposedly beyond their control. This blurs their own responsibility.

Gamification and distraction: Some companies use gamification, rewards or comparisons to entice consumers to take risky actions without adequately considering the actual dangers. This can lead to consumers making ill-considered decisions.

How do I recognize risk washing?

To recognize and avoid risk washing, you should take the following steps:

Question promises: Be skeptical of overly positive promises and unrealistic outcomes. If something sounds too good to be true, it could be risky risk washing.

Research: Find out about the company, its practices and the products or services it offers. Don't just rely on marketing claims.

ask for details: Ask for clear information about risks and security measures. Reputable companies are willing to provide this.

Rely on independent sources: Use independent ratings, customer reviews and expert opinions to get an objective view.

Consult experts: If you are unsure, consult experts or consumer protection organizations for advice.

Risk washing can be dangerous for consumers as it can mislead them and cause them to make ill-considered decisions. Stay alert and discerning to protect yourself from these practices.

Your safety and prosperity come first. Don't blindly trust promises and see through possible risk-washing tactics. This is the only way to make informed decisions and protect your interests.