Press release

ASMALLWORLD AG (SWX:ASWN) partners with the Doyle Collection

Zurich, 27.05.2021 - ASMALLWORLD AG announces its new partnership with the Doyle Collection and the addition of four of its properties to the ASMALLWORLD Collection, the company's online hotel booking engine. The new hotels in London, Dublin and Washington DC will offer travellers more great options when travelling to these popular destinations.

Today, ASMALLWORLD announces that it has partnered with the Doyle Collection. As a result of this new partnership, the ASMALLWORLD Collection (www.asmallworldcollection.com), the company's online hotel booking engine, has added four new properties to its portfolio.

The newly-added properties are The Marylebone, The Bloomsbury and The Kensington in London, as well as The Dupont Circle in Washington D.C.

The new properties offer customers of the ASMALLWORLD Collection even more high-quality choices when travelling to these popular destinations.

When booking with the ASMALLWORLD Collection, customers will also receive complimentary benefits like room upgrades (subject to availability), £75 F&B credit, breakfast for two, early check-in and late check-out.

"With the Doyle Collection, I am very happy that we can now offer our customers access to these outstanding hotels including great benefits at no extra cost," comments ASMALLWORLD CEO Jan Luescher.

ASMALLWORLD Collection recently reached 1'000 hotels and keeps growing

The ASMALLWORLD Collection offers "hotels we love with extraordinary benefits." The high-end online hotel booking engine focuses exclusively on the world's best hotels, while offering its customers extraordinary benefits like room upgrades or US$ 100 hotel credit at no extra cost. The service is open to ASMALLWORLD members as well as non-members.

Customers can also earn loyalty points with four of the world's leading loyalty programs when booking with the ASMALLWORLD Collection: World of Hyatt, Marriott Bonvoy, Hilton Honors and Shangri-La Golden Circle. Earning loyalty points with these programs is usually limited to the hotels websites and offers another important advantage for ASMALLWORLD over other online travel agencies.

The ASMALLWORLD Collection launched its services in July 2020 with just over 600 hotels. Since then, more than 400 hotels were added to its high-end hotel portfolio. The service will continuously expand its selection of world-class hotels to offer its customers more booking options in popular destinations, as well as exciting new travel destinations.

ASMALLWORLD is part of Virtuoso, the network of leading luxury travel agencies, as well as many of the world's most highly regarded preferred travel agency programs, including Hyatt Privé, Marriott Stars/Luminous, Hilton Impresario and Shangri-La Luxury Circle.

For more information, please visit www.asmallworldcollection.com.

About The Doyle Collection

At the heart of The Doyle Collection is a warmth of service that stems from its family ownership, imbuing its properties with the familiarity of a members' club and the intimacy of a private home.

Each of the eight hotels - landmark buildings in unrivalled city locations, has its own distinct personality that is rooted in, and authentic to, its neighbourhood.

Innovation and ongoing investment ensure a boutique, cosmopolitan yet local feel - as seen in The Doyle Collection's cool destination restaurants, bars and event spaces - while its heritage lends character to its vision of informal luxury, timeless style and the very best guest experience.

For more information, please visit www.doylecollection.com.

This press release and further information can be found at www.asmallworldag.com.

The ASMALLWORLD Group

ASMALLWORLD is the world's leading travel & lifestyle community, focusing on experiences: the modern-day definition of luxury.

Centred around the ASMALLWORLD social network, the company operates a digital travel & lifestyle ecosystem which enables and inspires members to travel better, experience more and make new connections.

Members of the ASMALLWORLD social network connect through its app and website, where they can meet other members, engage in online discussions, receive travel and lifestyle inspiration, and enjoy a wealth of travel privileges.

Members also meet in person at over 1'000 global ASMALLWORLD events every year, ranging from casual get-togethers in major cities around the world, access to exclusive launches, shows, galas, soirees, exhibitions, major global sporting events, and larger flagship weekend experiences hosted in iconic destinations such as Saint-Tropez and Gstaad.

Other businesses of the ASMALLWORLD travel & lifestyle ecosystem include:

ASMALLWORLD Private, a high-end travel agency offering personalised travel curation service

ASMALLWORLD Collection, an online hotel booking engine focused on the world's most admired hotels, offering the unique "ASMALLWORLD Preferred Rate" (expected to go live in Q1 2020)

ASW Hospitality, a hotel management company that operates and manages the iconic North Is-land resort in the Seychelles

First Class & More, a subscription-based smart luxury travel service that allows members to enjoy luxury travel at insider prices

The World's Finest Clubs, the world's leading nightlife concierge offers its members VIP access to the most exclusive nightlife venues around the world

For more information, please visit:

www.asmallworldag.com

www.asw.com

www.first-class-and-more.de

www.first-class-and-more.com

www.asmallworldprivate.com

www.asmallworldcollection.com

www.finestclubs.com

www.asmallworldhospitality.com

www.north-island.com

Contact:

ASMALLWORLD AG
Jan Luescher, CEO
Löwenstrasse 40
CH-8001 Zurich
press@asw.com