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DGAP-News: YOC AG
/ Key word(s): Product Launch/Market launch
YOC AG integrates Oracle Contextual Intelligence into supply-side platform VIS.X for future-proof targeting
Berlin, October 27, 2021 - Ad tech company YOC AG (ISIN DE0005932735) integrates Oracle Contextual Intelligence into its supply-side platform VIS.X. Through the integration, YOC extends the existing targeting and brand safety capabilities of VIS.X, and thereby provides customers with future-proof and secure contextual targeting. With this integration, the company is responding in particular to the increasing importance of contemporary contextual targeting in view of the initiated end of third-party cookies. In contrast to a contextual approach, which only displays advertising that matches a specific topic, VIS.X now provides a comprehensive semantic approach with Oracle's Contextual Intelligence, which analyzes web pages in their entirety and also recognizes contextual meaning. This not only increases brand safety, but also the reach and efficiency of advertising placements. "With Oracle, we are integrating the market's leading contextual intelligence solution to help our advertisers maximize their presence in the categories most relevant to them and increase their brand safety and campaign performance. Continuously investing in the development of our platform VIS.X is a top priority for us. This further strengthens our positioning as a market-leading technology provider," says Dirk Kraus, CEO of YOC AG. About YOC Contakt
27.10.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. |
| Language: | English |
| Company: | YOC AG |
| Greifswalder Str. 212 | |
| 10405 Berlin | |
| Germany | |
| Phone: | +49 (0)30-72 61 62 322 |
| Fax: | +49 (0)30-72 61 62 222 |
| E-mail: | ir@yoc.com |
| Internet: | www.yoc.com |
| ISIN: | DE0005932735 |
| WKN: | 593273 |
| Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange |
| EQS News ID: | 1243804 |
| End of News | DGAP News Service |
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1243804 27.10.2021
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1 Lab features are usually functionalities that emerge from the think tank of the investor community. In the early stages, these are experimental functionalities whose development process is largely determined by use and the resulting feedback from the community. When integrating external services or functionalities, the functionality can only be guaranteed to the extent that the individual process elements, such as interfaces, interact with each other.
