Ad to appear on broadcast and digital platforms throughout North America

JERSEY CITY, N.J., March 8, 2024 /PRNewswire/ -- BetMGM, a leading sports betting and iGaming operator, today launched a new 30-second spot that features reigning National Hockey League (NHL) Most Valuable Player (MVP) Connor McDavid and focuses on BetMGM's collection of responsible gaming tools. 

McDavid shared the ad in an Instagram post this morning, noting that the message is "all about being responsible if you choose to bet – staying in control and not getting carried away. That's super important to me. And I really hope it's advice that everyone follows." 

The spot will air on television outlets in the U.S. and Canada, as well as on various digital platforms, highlighting the comprehensive range of responsible gaming resources available to users of the BetMGM app. It can be viewed now @BetMGM on X, formerly Twitter. 

Richard Taylor, Director of Responsible Gambling at BetMGM, said, "We are determined to lead the industry in promoting responsible gaming and we're proud to be doing so in partnership with one of hockey's greatest players. As the legalized sports betting and online casino industry continues to grow and evolve, we remain committed to equipping players with information, tools and resources to help them play in a responsible and sustainable manner."  

BetMGM has a dedicated, proactive Responsible Gambling Team. The operator prominently highlights responsible gaming messages in its marketing, advertising, and social media campaigns. Responsible gaming messaging is also featured within BetMGM's mobile app. The company's messages are centered around GameSense, an award-winning responsible gaming program developed and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Corporation (BCLC). Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties across the U.S. This complements BetMGM's already existing responsible gaming tools which serve to provide customers with an entertaining and safe digital experience.

McDavid made his NHL debut in 2016 and became the league's youngest-ever captain at 19 years old. That same season he won the Art Ross Trophy as leading scorer, the Hart Memorial Trophy as MVP, and the Ted Lindsay Award as most outstanding player. McDavid has now won each of these awards multiple times. 

This news comes as BetMGM and MGM Resorts join the National Council on Problem Gambling (NCPG) in promoting March as Problem Gambling Awareness Month (PGAM).

For more information on BetMGM, follow @BetMGM on X (formerly Twitter). 

About BetMGM

BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgm.com/. 

About British Columbia Lottery Corporation

BCLC is a social purpose company based in British Columbia, Canada that is committed to delivering win-wins for the greater good while providing lottery, casino and sports gambling entertainment in a way that serves the best interests of its players, the province and society. Last year, BCLC generated more than $1.3 billion in net income to benefit provincial and community programs, including healthcare, education and charities across British Columbia, Canada.

Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding the ad featuring Connor McDavid and responsible gaming initiatives and commitments to be undertaken by BetMGM. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates; the significant competition within the gaming and entertainment industry; BetMGM's ability to execute on its respective business plans; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, BetMGM is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.

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SOURCE BetMGM