Alternative strategies can be an effective means of improving the risk-adjusted returns of a portfolio. For a long time, the implementation of such strategies was only accessible to institutional investors via e.g. hedge fund constructs. In 2020, the US Securities and Exchange Commission (SEC) changed the regulatory framework (18f-4) to allow investment strategies to be implemented via exchange-traded funds (ETFs), which are accessible to everyone. The difference to hedge funds is that ETFs are characterized by a high degree of transparency. They are liquid and can be traded continuously during regular trading hours. There are no performance fees. Simplify aims to simplify the complexity of alternative strategies for investors. The company carries this philosophy in its name.