From July 2025, BD Multimedia will change its name to TRACTIAL.
This change represents a clear strategic shift towards becoming a key BTC Treasury company.
THE BTC ACCUMULATION MECHANISM IN MOTION
TRACTIAL's Bitcoin strategy combines two complementary growth drivers:
Bitcoin accumulation, through several channels:
Tractial currently holds 14.75 BTC in its consolidated cash position.
STRONG SIGNALS, RAPID GROWTH
In just a few months, the strategy we have deployed has attracted a great deal of renewed interest:
With a strategy that has already been implemented, TRACTIAL is aiming for the top of the world rankings of Bitcoin Treasury Companies.
ABOUT BD MULTIMEDIA : BD Multimedia is a French company listed on Euronext Growth Paris (ISIN code: FR0000035305 - ALBDM). The first player to simultaneously hold ACPR approval as a payment institution and PSAN status for crypto-assets, it offers innovative Fintech-as-a-Service (FaaS) solutions and is committed to making its cash an engine for growth via a progressive allocation to Bitcoin. GROUP COMPANIES :
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Unregulated information:
Full and original press release in PDF: https://www.actusnews.com/news/92789-bd_multimedia_2025-07-03_ven_bd_multimedia_becomes_tractial_a_bold_new_identity_to_scale_bitcoin_accumulation.pdf