The American Pop Culture Brand Celebrates Loose Denim as Both a Fit and Mindset through Dance
NEW YORK, Aug. 21, 2024 /PRNewswire/ -- Gap debuts its Fall 2024 campaign, featuring dancers and artists showcasing the brand's fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.
The campaign, titled "Get loose," stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat's viral hit "Funny Thing," the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.
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