Spectrum Reach Becomes a Local Reseller for Amazon Ads; Now Small and Medium-Sized Businesses Can Reach Virtually Every Household in Region
NEW YORK, Sept. 18, 2024 /PRNewswire/ -- Spectrum Reach, the advertising sales business of Charter Communications, Inc., the number one TV provider in the nation¹, today announced a multi-year collaboration with Amazon Ads, making Spectrum Reach a Local Reseller for Amazon Ads advertising inventory. Spectrum Reach will bring together its streaming and traditional (i.e., linear) TV inventory, data and overall scale alongside Amazon Ads offerings to offer local small and medium-sized business advertisers the ability to reach nearly every household in their respective region.
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