Since its 2020 launch in the United Kingdom, Madri Excepcional has become a favourite for British pubgoers and is Molson Coors' top-performing new brand of the last 20 years
TORONTO, Jan. 31, 2024 /CNW/ - Molson Coors Beverage Company ("MCBC" or "Molson Coors") (NYSE: TAP) (NYSE: TAP.A) is excited to introduce Madrí Excepcional to beer lovers in Canada starting this February. Following a wildly successful debut in the United Kingdom in 2020, Madri Excepcional has quickly become one of the most popular brands on the British pub scene and in grocery stores across the U.K. Inspired by El Alma de Madrid, Madri Excepcional is the first collaboration between Molson Coors and La Sagra brewery near Madrid. The outcome is a European-style lager positioned within Molson Coors' roster of high-end offerings and has been cited as the company's most successful new brand launch of the past several decades.
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