Transforming the Advertiser Experience by Simplifying and Enhancing Ad Buying, Optimization, Reporting, and Insights
ATLANTA, Oct. 3, 2024 /PRNewswire/ -- Orange Apron Media, the retail media division of The Home Depot, today announced the launch of a brand-new advertiser experience. Orange Access, powered by Vantage, is an industry-leading tool that lets advertisers plan, activate, optimize, and report on their media campaigns with The Home Depot, through a single, easy-to-use platform. This builds on Orange Apron Media's introduction of self-service capabilities launched earlier this year to help advertisers expand campaigns using audience extensions beyond HomeDepot.com.
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