OAKLAND, Calif., Oct. 21, 2024 /PRNewswire/ -- Blue Shield of California and Salesforce (NYSE: CRM), the #1 AI CRM, are teaming up to solve a significant healthcare challenge — providing physicians and their patients prior authorization answers in near real-time, rather than days. Together, Blue Shield and Salesforce will make prior authorization simpler, faster and more transparent. The platform solution, which will be built on Salesforce Health Cloud, will also connect members to personalized health support by automatically alerting care teams of prior authorization requests.
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