PR Newswire
New GoDaddy survey shows 80% of young shoppers research businesses before buying
TEMPE, Ariz., Nov. 21, 2024 /PRNewswire/ -- Maintaining an online presence is important to small businesses, but is it necessary? According to new data from GoDaddy (NYSE:GDDY), if a business's target audience is Gen Z or Millennials, not having one could seriously impact their bottom line.
A majority (80%) of 1,000 Gen Z and Millennial U.S. consumers surveyed in September shared they research small businesses online before shopping with them for the first time. They are taking extra steps to verify the credibility of a business by checking their reviews, website and social media accounts.
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