First Automotive Brand Loyalty Study of the Year Offers Automakers an Exhaustive View into Car Brand Affinity Based on Vehicle Sales and Ownership
ATLANTA, Jan. 8, 2024 /PRNewswire/ -- LexisNexis® Risk Solutions, a leading provider of data and analytics for the insurance and automotive industries, announced today that U.S. consumer automotive brand loyalty increased in 2023, according to data compiled throughout the year. Through a methodology-based automotive brand loyalty study, LexisNexis Risk Solutions offers automakers (OEMs) a comprehensive view about a vehicle owner's repurchase behavior with a brand they currently own.
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