Lowe's Media Network Unlocks More Opportunities that Deliver Growth for Brand Partners
MOORESVILLE, N.C., Aug. 8, 2024 /PRNewswire/ -- Lowe's Companies, Inc. is making new advancements to its media network to deliver a world-class retail media experience with enhanced white glove service for its brand advertisers. To support its strategic growth, Lowe's has rebranded its retail media network with a new logo and a simplified name: Lowe's Media Network. Lowe's also announced expanded placements on the Lowe's app and the launch of four new channels this year: email, in-store audio, paid search and direct mail for install services.
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