naoo AG acquires Kingfluencers AG and expands its ecosystem to include influencer marketing
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EQS-Ad-hoc: naoo AG / Key word(s): Strategic Company Decision Publication of Insider Information pursuant to Article 17 of Regulation (EU) No. 596/2014
Zurich, March 17, 2025 – naoo AG («naoo»; ISIN: CH1323306329; Ticker: NAO) announces that it is further accelerating its growth and expanding its ecosystem through the acquisition of Kingfluencers AG ("Kingfluencers"). Kingfluencers is the largest influencer agency in Switzerland and one of the most established providers in the entire German-speaking region, with a strong customer base of leading brands such as Nestlé, L’Oréal, Migros, Samsung, and UBS. naoo is acquiring 87% of Kingfluencers' shares. The purchase price will be settled through the issuance of a total of 81,092 naoo shares (equivalent to 2% of all outstanding naoo shares) to the previous shareholders of Kingfluencers AG. A lock-up period of 12 months has been agreed upon for the issued shares. A second step is planned to acquire the remaining shares of Kingfluencers AG. naoo is also granting Kingfluencers a loan of CHF 0.3 million and plans to provide an additional CHF 0.9 million throughout the course of 2025. Kingfluencers’ current management team and employees will remain with the company after the acquisition as part of the naoo Group, continuing to drive its development and strategically expanding the offering in influencer marketing. With this strategic acquisition, naoo is significantly expanding its ecosystem and unlocking major synergies in social media, influencer marketing, and content creation. Following the acquisition of Kingfluencers, naoo aims for consolidated revenue of approximately CHF 10 million in 2025. Kingfluencers expects continued revenue growth in 2025 and, adjusted for one-time integration costs, a positive EBIT. Over the past four years, Kingfluencers has achieved an average annual revenue growth (CAGR) of more than 30%, reaching approximately CHF 7 million in revenue in 2024. Additionally, in the first months of the current year, revenue and contracted order volume have already significantly exceeded the levels of the previous year. End of Inside Information Information and Explanation of the Issuer to this announcement: EXPLANATION SECTION As a leading influencer agency in Switzerland, Kingfluencers has a strong client base of over 50 top brands, including Migros, Nestlé, L’Oréal, Samsung, and UBS. With a network of more than 3,000 influencers, the company successfully executed over 360 campaigns in 2024 alone, generating more than 800 million impressions. Kingfluencers leverages its proprietary, highly digitalized influencer marketing technology platform, enabling real-time campaign management, analytics, and optimization. This platform is revolutionizing the industry by combining automated campaign execution with detailed performance tracking, ensuring maximum ROI and transparency for its clients. The combination of Kingfluencers' comprehensive marketing services and naoo’s interactive social media platform enables brands to enhance their presence with gamification elements such as challenges, interactive games, and exclusive rewards – fostering an even stronger emotional connection with their target audience. Another advantage lies in location-based influencer marketing. The combination of influencer campaigns with naoo’s geolocation features opens up new opportunities for retailers and brands to drive customers to physical stores through interactive activities—such as exclusive, digital, and location-based gamification elements on naoo. Karl Fleetwood, CFO and COO of naoo AG, states: “The acquisition of Kingfluencers is a milestone in naoo’s growth strategy. Kingfluencers not only holds a dominant market position in Switzerland and operates an innovative platform but, most importantly, has an outstanding team with immense talent. Through synergies and an expanded ecosystem, naoo will grow even faster and strengthen its market position. Acquisitions will continue to be an important strategic pillar for us.” Roman Gertsch, Chairman of the Board of Directors of Kingfluencers AG, adds: “We are excited to become part of the naoo family. Our companies complement each other perfectly, and we have already worked together with great trust in the past. Together, we will continue to grow.” For Kingfluencers' customers and partners, everything remains the same: The company will continue its successful campaigns and services as usual. Existing contacts, processes, and quality standards will remain unchanged—continuity is a top priority. From now on, naoo will become an integral part of Kingfluencers' product portfolio, supporting clients in campaigns where gamification-based experiences are key. Thomas Wolfensberger, majority shareholder and Senior Advisor of naoo, states: “With the acquisition of Kingfluencers, we are now taking a leading role in Switzerland. This acquisition is part of naoo’s buy-and-build strategy, through which naoo continuously expands its reach, user base, and monetization opportunities.” This acquisition strengthens naoo’s market position and establishes a solid foundation for further expansion into Germany and other markets. About naoo naoo AG operates a next-generation social media platform that connects people based on their interests and preferences, offering a unique user experience through gamification and personalized content. With its points and rewards system, naoo incentivizes user engagement and allows users to benefit from their activity on the platform. naoo’s business customers can publish offers on the platform tailored to the individual needs of the users and motivate them to visit their business locations by awarding naoo points. These points can be redeemed for various rewards, providing added value for both users and business partners. The naoo app is available on the Apple App Store and Google Play Store. Headquartered in Zug, Switzerland, naoo AG is listed on the Düsseldorf Stock Exchange (Ticker Symbol: NAO, ISIN: CH1323306329). For more information: https://www.naoo.com About Kingfluencers Kingfluencers is Switzerland’s leading agency for influencer and social media marketing. Since its founding in 2016, the company has established itself as a key partner for brands looking to create authentic and impactful digital campaigns. With a comprehensive network of over 3,000 influencers, data-driven strategies, and an in-house AI-powered campaign platform, Kingfluencers offers brands innovative solutions to optimize their digital reach. The company combines performance marketing with storytelling and covers all relevant channels—from Instagram, TikTok, and YouTube to B2B influencer marketing and employee advocacy. With its interdisciplinary team, Kingfluencers is setting new benchmarks for creative, data-driven, and targeted influencer marketing in Switzerland and beyond.
Contact Details Media and Investors Axel Mühlhaus / Jessica Pommer Users and Community
17-March-2025 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. |
| Language: | English |
| Company: | naoo AG |
| Baarerstrasse 21 | |
| 6300 Zug | |
| Switzerland | |
| E-mail: | investors@naoo.com |
| Internet: | www.naoo.com |
| ISIN: | CH1323306329 |
| WKN: | A40NNU |
| Listed: | Regulated Unofficial Market in Dusseldorf |
| EQS News ID: | 2101254 |
| Notierung in Düsseldorf vorgesehen (Freiverkehr) / Intended to be listed in Dusseldorf (Open Market) |
| End of Announcement | EQS News Service |
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2101254 17-March-2025 CET/CEST
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