Changes in the Executive Board: CEWE Stiftung & Co. KGaA prepares for the future

Oldenburg, February 27, 2025. CEWE Stiftung & Co. KGaA announced yesterday that the contract of the Chairwoman of the Executive Board of the Neumüller CEWE COLOR Stiftung (CEO), Ms. Yvonne Rostock, will expire at the end of her term. Ms. Rostock will hand over her office to Executive Board member Mr. Thomas Mehls on May 1, 2025. At the same time, Mr. Patrick Berkhouwer, also a current member of the Executive Board, will be appointed Deputy Chairman of the Executive Board by the Board of Trustees of the Neumüller CEWE COLOR Stiftung. With the new structure of the Executive Board, the number of Board members will be reduced from six to five. The Board of Trustees also announced that Ms. Sirka Hintze will join the Executive Board as of June 1, 2025 - initially without a department, and from August 15, 2025 as Chief Financial Officer to replace CFO Dr. Olaf Holzkämper, as planned and already announced.

“On behalf of the Board of Trustees of the Neumüller CEWE COLOR Stiftung, I would like to thank Yvonne Rostock for her very successful tenure,” says Helmut Hartig, Chairman of the Board of Trustees. “She took over the role of CEO in times of significant personnel changes, greatly developed the company strategically as well as economically and opened up new perspectives with her experience and passion. Two record years of sales and earnings speak for themselves.”

“I am grateful for the trust placed in me and proud of what we have achieved as a team,” says Yvonne Rostock, 52. “Together, we pushed forward the internationalization of the Group, developed new business areas and shaped a cultural mindset for the CEWE Group. At the same time, we successfully continued the transformation of the company into the age of artificial intelligence. This work will continue to bear fruit in the coming years. Personally, I have achieved the goals we defined together, and I am leaving the company in good hands - even though I will miss the people at CEWE very much.”

Thomas Mehls, 54, who will take over as Chairman of the Executive Board on May 1, 2025, has been responsible for Marketing, New Business Areas and Sustainability at CEWE since 2014. “Thomas Mehls has been working very successfully for CEWE for almost 12 years, during which time he has shaped the company's development into a multi-brand company and European market leader in photofinishing. He has extensive specialist and management expertise and will provide excellent leadership to the highly experienced Executive Board together with Patrick Berkhouwer, who has also been on the Executive Board for many years,” says Helmut Hartig.

Sirka Hintze, 48, will be appointed to the Executive Board of the Neumüller CEWE COLOR Stiftung from June 1, 2025, where she will be responsible for the finance department as CFO beginning August 15, 2025, after completing her induction. “Sirka Hintze has international financial expertise and a broad perspective on value creation,” says Helmut Hartig. “We are delighted that we were able to recruit her for the CEWE Group.” Ms. Hintze has many years of sector experience in industry, logistics, retail, banking and services. Most recently, she worked in various financial disciplines, risk & compliance and in IT at companies in Germany, the USA and the Netherlands. 

Should you have any queries, please contact:
 

Dr. Christian Wilbers (Head of Press & Public Relations)

E-Mail: presse@cewe.de  / Mobile: +49 170 228 13 12

Axel Weber (VP, Head of Investor Relations)
E-Mail: IR@cewe.de

Internet:  cewe-group.com , cewe.de , pixum.de , deindesign.de , whitewall.com , cheerz.com , saxoprint.de, viaprinto.de , laser-line.de

Financial schedule

(insofar as already scheduled)

27.03.2025 CEWE Annual Press and Analyst Conference 2025

27.03.2025 Publication Annual Report 2024

15.05.2025 Publication of Q1 2025 Interim Statement

04.06.2025 CEWE Annual General Meeting 2025, Weser-Ems-Halle Oldenburg

12.06.2025 Warburg Highlights Conference, Hamburg

14.08.2025 Publication of H1 2025 Interim Report

27.08.2025 Montega Conference HIT, Hamburg

23.09.2025 Berenberg & Goldman Sachs German Corporate Conference 2025, Munich

24.09.2025 Baader Investment Conference 2025, Munich

13.11.2025 Publication Q3 2025 Interim Statement

24.11.2025 Deutsches Eigenkapitalforum 2025, Frankfurt

About CEWE:

The CEWE Group is Europe's leading photo service and online printing supplier.

From its beginnings in 1912, CEWE has progressed to become the leading photo service company for all those wanting to make more of their photos. This is mainly due to the much-awarded CEWE PHOTOBOOK, with about six million books being sold each year. Customers can purchase other personalised photo products under the brand names of CEWE, Cheerz, DeinDesign, Pixum and WhiteWall – and from many leading retailers in Europe. They are inspired to produce a variety of creative designs from their personal photos in these brand environments, entrusting the company with more than 2 billion photos every year.

The CEWE Group has also set up a highly efficient production system for advertising prints and business prints for the online printing market. Every year billions of high-quality printed products are delivered reliably to their purchasers through the SAXOPRINT, LASERLINE and viaprinto sales platforms.

The CEWE Group, through the founder family of Neumüller as an anchor shareholder, focuses on sustainable corporate management and has already received many awards for this effort:  economically sustainable in the long term; cooperative and fair in dealings with customers, employees and suppliers; socially responsible and protective of the environment and resources.

The CEWE Group has a staff of 4,000 employees and operates in 21 countries. CEWE is listed on the SDAX. More information is available at company.cewe-group.com .