Put companies on watchlist
artnet AG
ISIN: DE000A1K0375
WKN: A1K037
About
Company Snapshot
New: Enable Investor Alerts
Be informed about new publications
New: AI Factsheet

Corporate News meets AI! 
Content analysis and summary

EN GIF 300X250

artnet AG · ISIN: DE000A1K0375 · EQS - Company News (86 News)
Country: Germany · Primary market: Germany · EQS NID: 1410931
02 August 2022 09:07AM

artnet AG: Artnet hires Rob Baker, previously at the Museum of Modern Art (MoMA), to lead Marketing function


DGAP-News: artnet AG / Key word(s): Personnel/Miscellaneous
artnet AG: Artnet hires Rob Baker, previously at the Museum of Modern Art (MoMA), to lead Marketing function

02.08.2022 / 09:07
The issuer is solely responsible for the content of this announcement.


Artnet hires Rob Baker, previously at the Museum of Modern Art (MoMA), to lead Marketing function

  • Rob Baker to lead Artnet’s Marketing function as of August 2022, following on from his role as Director of Marketing and Creative Strategy at MoMA.
  • Baker was previously Chief Marketing Officer at Tate, and the Head of Marketing at the Barbican in London.
  • Baker to lead the team out of Artnet’s new London Offices at Cromwell Place.

New York/Berlin/London, August 2, 2022: Artnet, the world’s leading platform for art market data and media, and the global online marketplace for fine art, is excited to announce that Rob Baker has joined as Senior Vice President of Marketing. Baker joins Artnet from the Museum of Modern Art (MoMA), where he led the Museum’s marketing and creative strategy since 2017. An accomplished marketing leader in the art world, Baker has an established track-record of developing brands and driving commercial impact.

“Artnet has been at the vanguard of shaping and developing the art market online, with incredible data, news and a marketplace to buy and sell artworks seamlessly. As Artnet enters an exciting new phase of growth and technical development, I'm thrilled to work with a superb team to bring new audiences to the platform and invite more people to bring art into their lives.”  Baker commented about joining Artnet.

In 2019, Baker oversaw the launch of MoMA’s expansion, with record-breaking attendance results. He also executed a new digital marketing strategy, achieving the largest social media following in the sector, with +15 million followers globally.

Prior to MoMA, Baker served as Chief Marketing Officer at Tate, leading marketing, membership, brand positioning and digital audience engagement for the group of four galleries. He drove all marketing and audience engagement strategies for the expansion of Tate Modern in 2016, achieving a record-breaking 6 million visitors annually, making it the UK’s most popular visitor attraction. Baker previously served as Head of Marketing for the Barbican Center where he relaunched the Barbican membership scheme, increasing revenues by a record 85% year over year. He started his career in strategy roles for advertising and communications agencies in London.

Baker will be leading Artnet’s Marketing team out of the company’s new London offices at Cromwell Place. Cromwell Place is a major new arts hub in the heart of London’s Museum Quarter, providing offices, exhibition and events spaces, viewing rooms, art storage facilities, and more.

Baker will be instrumental in developing Artnet’s brand and global audience.

“Rob brings a wealth of experience with him and will be an enormous asset to the team, we’re thrilled to have him lead Artnet’s marketing at this exciting time in the company’s development,” said artnet CEO Jacob Pabst.

About Artnet

Artnet has an unparalleled 55 million unique users annually, making it the largest global platform for fine art. Founded in 1989, Artnet has revolutionized the way people discover, research, and collect art today. Artnet’s market data is a mission-critical resource for the art industry, encompassing more than 15 million auction results and AI- and ML-driven analytics providing an unparalleled level of transparency and insight into the art market. Artnet’s marketplace connects leading galleries and auction houses with our global audience, offering a curated selection of over 250,000 artworks for sale worldwide. Artnet Auctions, the pioneering online-only auction platform, offers unprecedented reach, liquidity, and efficiency. Artnet News covers the events, trends, and people shaping the global art market with up-to-the-minute analysis and expert commentary. It is the single most-read  news publication in the fine art industry, with a rapidly growing, and dedicated audience. Together, Artnet’s broad synergistic product offering provides a comprehensive ecosystem that drives and informs the modern art market.

Artnet AG is listed in the Prime Standard of the Frankfurt Stock Exchange, the segment with the highest transparency standards. The majority of operations are headquartered in New York at its  wholly-owned subsidiary, Artnet Worldwide Corporation, a New York based entity founded in 1989. Artnet Worldwide Corp. owns a London based subsidiary, Artnet UK Ltd.

Further Investor-relations related news and publications can be found here:

http://www.artnet.com/investor-relations/

ISIN: DE000A1K0375

LEI: 391200SHGPEDTRIC0X31

Contact:

Sophie Neuendorf

sneuendorf@artnet.com

 

 



02.08.2022 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
Archive at www.dgap.de


Language: English
Company: artnet AG
Oranienstraße 164
10969 Berlin
Germany
Phone: +49 (0)30 20 91 78 -0
Fax: +49 (0)30 20 91 78 -29
E-mail: info@artnet.de
Internet: www.artnet.de
ISIN: DE000A1K0375
WKN: A1K037
Listed: Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Stuttgart, Tradegate Exchange
EQS News ID: 1410931

 
End of News DGAP News Service

1410931  02.08.2022 

fncls.ssp?fn=show_t_gif&application_id=1410931&application_name=news&site_id=boersengefluester_html
Visual performance / price development - artnet AG
Smart analysis and research tools can be found here.

This publication was provided by our content partner EQS3.

EQS Newswire
via EQS - Newsfeed
EQS Group AG ©2024
(DGAP)
Contact:
Karlstraße 47 D-80333 München
+49 (0) 89 444 430-000

 

SMART * AD
EN GIF 970X250

P R O D U C T   S U G G E S T I O N S

The information presented here has been provided by our content partner EQS-Group. The originator of the news is the respective issuer, the company relating to the news, a publication service provider (press or information agency) which uses the distribution service of EQS to transmit company news to shareholders, investors, investors or interested parties. The original publications and other company-relevant information can be found at eqs-news.com.


The information you can access does not constitute investment advice. The presentation of our cooperation partners, where the implementation of investment decisions would be possible depending on the individual risk profile, is solely at the discretion of the person using the service. We only present companies of which we are convinced that the range of services and customer service will satisfy discerning investors.

If you are considering leverage products, familiarise yourself with the typical characteristics of the financial instruments beforehand. Take the time to determine the risk content of the planned investment before making an investment decision. Bear in mind that a total loss cannot be ruled out with leverage products.

For newcomers to the subject, we offer various options in both the training and the tools section, through which you can train theoretical knowledge and practical experience and thus improve your skills. The offer ranges from participation in webinars to personal mentoring. The range is continuously being expanded.


1 Lab features are usually functionalities that emerge from the think tank of the investor community. In the early stages, these are experimental functionalities whose development process is largely determined by use and the resulting feedback from the community. When integrating external services or functionalities, the functionality can only be guaranteed to the extent that the individual process elements, such as interfaces, interact with each other.