ABOUT YOU Holding SE: WOOHOO! ABOUT YOU celebrates 10 million customers in the DACH region with an innovative celebration-campaign
|
DGAP-News: ABOUT YOU Holding SE
/ Key word(s): Miscellaneous
WOOHOO! ABOUT YOU celebrates 10 million customers in the DACH region with an innovative celebration-campaign In March 2021, ABOUT YOU broke the 10 million customer mark in Germany, Austria, and Switzerland and is now celebrating this with a special campaign concept: Back in August, the fashion online shop called for creative and self-produced videos of their customers to be uploaded in which they showed why they love ABOUT YOU. From all video submissions, five winners were selected to produce their video as the campaign's marketing assets. The resulting TV commercial will be launched on 15 October 2021. Hamburg, 15 October 2021 - With 10 million customers in Germany, Austria, and Switzerland, ABOUT YOU celebrated another milestone. The fashion tech company dedicates a celebration campaign to this milestone and places their customers at the centre of the campaign with an innovative concept: Customers shared their ABOUT YOU WOOHOO moment in short videos. From more than 30,000 videos submitted, ABOUT YOU selected the five most original and creative ones. Its creators not only received EUR 15,000 but also became part of the large-scale DACH TV campaign. "The fact that 10 million customers in Germany, Austria, and Switzerland already trust us is definitely something worth celebrating and the perfect moment to implement a special campaign. For us, it was clear and important from the very beginning that our customers would be at the centre and able to speak for themselves," explains Femke Bohling, Director of Brand and Advertising at ABOUT YOU. The creative campaign concept pays off in a special way for ABOUT YOU's brand image in the DACH region. In the self-produced videos, customers authentically shared their experiences and showed their personal ABOUT YOU WOOHOO shopping experience. The two-phase campaign pursues both a native and an activating approach: First, the approach aimed at all customers and strengthened the existing customer relationship - all participants received a voucher for 50% off their entire purchase on aboutyou.de. In the second-phase, the campaign focuses on generating new customers with the TV commercial. During the campaign's two-month solicitation phase, the ABOUT YOU WOOHOO website (www.aboutyou-woohoo.de) was clicked over 650,000 times and 30,000 imaginative, funny, and sometimes artistic videos were uploaded. More than 80 well-known influencers, including Sami Slimani, Mrs. Bella, Bella Kraus, Tim Schaecker, and Bene Schulz, as well as ABOUT YOU faces, such as Younes Zarou, Nic Kaufmann, and Kayla Shyx, accompanied the campaign on Instagram and TikTok. In total, the online pioneer phase achieved over 300 million impressions via social media with the largest reach being in the 16 to 24 (Gen Z) age group. ABOUT YOU
15.10.2021 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG. |
| Language: | English |
| Company: | ABOUT YOU Holding SE |
| Domstraße 10 | |
| 20095 Hamburg | |
| Germany | |
| Phone: | +49 40 638 569 - 0 |
| E-mail: | info@aboutyou.de |
| Internet: | https://corporate.aboutyou.de |
| ISIN: | DE000A3CNK42 |
| WKN: | A3CNK4 |
| Indices: | SDAX |
| Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange |
| EQS News ID: | 1240929 |
| End of News | DGAP News Service |
|
|
1240929 15.10.2021
P R O D U C T S U G G E S T I O N S
The information presented here has been provided by our content partner EQS-Group. The originator of the news is the respective issuer, the company relating to the news, a publication service provider (press or information agency) which uses the distribution service of EQS to transmit company news to shareholders, investors, investors or interested parties. The original publications and other company-relevant information can be found at eqs-news.com.
The information you can access does not constitute investment advice. The presentation of our cooperation partners, where the implementation of investment decisions would be possible depending on the individual risk profile, is solely at the discretion of the person using the service. We only present companies of which we are convinced that the range of services and customer service will satisfy discerning investors.
If you are considering leverage products, familiarise yourself with the typical characteristics of the financial instruments beforehand. Take the time to determine the risk content of the planned investment before making an investment decision. Bear in mind that a total loss cannot be ruled out with leverage products.
For newcomers to the subject, we offer various options in both the training and the tools section, through which you can train theoretical knowledge and practical experience and thus improve your skills. The offer ranges from participation in webinars to personal mentoring. The range is continuously being expanded.
1 Lab features are usually functionalities that emerge from the think tank of the investor community. In the early stages, these are experimental functionalities whose development process is largely determined by use and the resulting feedback from the community. When integrating external services or functionalities, the functionality can only be guaranteed to the extent that the individual process elements, such as interfaces, interact with each other.