Hidden champion from Auerbach sets standards worldwide with new switches

Ultra-thin CHERRY MX ULP keyboard switch now available in the new XMG NEO 17 from Schenker Technologies

Munich, August 12, 2022 – Cherry, the worldwide market leader and expert for mechanical switches in keyboards, has entered into a strategic partnership with Schenker Technologies, the German specialist for freely configurable high-end notebooks and desktop PCs, for the brand new XMG NEO 17: The high-end notebook presented today not only delivers maximum power through state-of-the-art hardware, but also the best keyboard currently available in mobile format thanks to the cooperation and the use of the fully mechanical Ultra Low Profile Tactile from CHERRY MX. In particular, the XMG NEO 17 is one of the first laptops with the new, tactile version of the MX switch.

CHERRY MX ULP: Unique and ultra-thin switch for mobile devices

The CHERRY MX Ultra Low Profile, which received the German Innovation Award 2022, not only represents a currently unique and ultra-thin solution with an overall height of just 3.5 millimeters, but also demonstrates what is technically possible at the current state of the art in the field of mechanical switches. With the flattest model in the MX range so far, it is possible to realize fully mechanical high-end keyboards, especially in the notebook sector, which stand out in terms of pleasant typing feel, intensive feedback when gaming or writing, as well as high reliability and particularly high durability.

The exclusive and patented switch design includes the feature set of CHERRY MX switches that has been proven for decades, which ensures maximum precision and perfect function even in the very flat design. This is primarily due to the highly precise and extremely reliable gold crosspoint contact system as well as the special choice of materials such as stainless steel or high-temperature resistant polymer plastic, which are essential for the market-leading specifications of this switch. This makes the ULP series perfect for high-end gaming laptops as well as high-end office notebooks, which are becoming increasingly popular with the growing e-sports, streaming and creator communities.

XMG NEO 17: High-end notebook with CHERRY MX ULP Tactile

With the MX ULP, CHERRY MX provides notebook manufacturers such as XMG with an exclusive technical solution and thus a way to add another outstanding feature to the absolute flagship devices. This gives customers a special added value, because the first-class typing feel previously only known from the desktop segment, including the high precision, finds its way into mobile devices with the Ultra Low Profile switch.

The brand-new NEO 17 from XMG also uses this solution: The recently introduced tactile version of the switch with haptic feedback is used, which does without the typical trigger noise compared to the click derivative. Thus, buyers of the high-end notebook get an absolutely reliable, fully mechanical keyboard for precise inputs during gaming, frequent typing and content creation. 

Robert Schenker, Managing Director of Schenker Technologies GmbH, is convinced of the use of the CHERRY MX ULP Tactile: "The CHERRY MX Ultra Low Profile switch is an excellent addition for our new NEO 17. With XMG products, we offer our customers state-of-the-art solutions with the latest and best technologies. Thereby, the high-end laptops from the NEO series form the performance peak of our product portfolio. That's precisely why we put together a perfect hardware package that meets the high demands of hardcore gamers, creatives and enthusiasts alike. The CHERRY MX ULP fits perfectly into this concept, because our NEO 17 not only offers maximum performance, but also the best keyboard in the notebook segment currently available. In addition, we are among the first to be able to offer the Tactile variant. Thus, our customers benefit from our excellent cooperation with CHERRY MX and get a laptop with a first-class typing feel."

Rolf Unterberger, CEO of Cherry AG, is also excited about the partnership with XMG: "We at CHERRY are of course very pleased that XMG, as a popular and highly experienced German notebook brand, is relying on our German Innovation Award 2022-winning MX Ultra Low Profile switches to further meet the upscale demands of gamers, content creators and enthusiasts. The NEO 17 is one of the first high-end devices to use the brand new ULP Tactile variant. The result is pure performance combined with an absolute upper-class keyboard and the corresponding precise typing feel, which was only found in the desktop sector before the introduction of our ultra-thin MX switch. We are proud that Schenker Technologies relies on our technically unique solution and thus offers customers a perfect package."

About XMG

Since 2009, XMG has stood for uncompromisingly implemented high-end laptops and desktop PCs - freely configurable and specially tailored to the high demands of gamers, creative professionals and power users. The brand's DNA includes an active proximity to the community and direct involvement in the establishment and development of the e-sports scene. Via the partner store bestware.com, which belongs to Schenker Technologies GmbH just like XMG itself, all laptops and desktop PCs can be put together according to one's own needs. The devices, which are manufactured in Leipzig, always integrate the latest technologies and score with a unique service and support, which has been awarded several times in independent customer surveys.

About CHERRY

CHERRY is a global manufacturer of high-end mechanical keyboard switches and computer input devices for gaming & e-sports, office, industrial and healthcare applications. Since its founding in 1953, CHERRY has stood for innovative, high-quality products designed specifically to meet diverse customer needs. CHERRY has its operational headquarters in Auerbach in the Upper Palatinate (Bavaria) and employs over 540 people in production facilities in Auerbach, Zhuhai (China) and Vienna (Austria) as well as in several sales offices in Auerbach, Pegnitz, Munich, Paris, Kenosha (USA), Taipei and Hong Kong.