EQS-News: Cherry SE
/ Key word(s): Mergers & Acquisitions
Cherry SE successfully completes acquisition of Swedish e-sports equipment specialist Xtrfy Gaming AB
Munich, January 17, 2023 – Cherry SE [ISIN: DE000A3CRRN9] has successfully completed the acquisition of the entire business shares in Xtrfy Gaming AB, Landskrona (Sweden), as well as in Built on Experience AB, Landskrona (Sweden), (together "Xtrfy"). "Together with the Xtrfy team we increase our presence in the important e-sports market," commented Oliver Kaltner, CEO of Cherry SE. " The networking of Xtrfy in the global e-Sports scene offers us a substantial opportunity for further strategic growth in the GAMING business area. To this end, we are working on a joint product roadmap and the synchronization of marketing and sales plans. The goal is to provide relevant support to the gamer community through a range of innovative and performance-enhancing devices. The Xtrfy team is a valuable addition to our global Cherry family." "The timing for the acquisition is ideal from our point of view," added Joakim Jansson, managing director and co-founder of Xtrfy. " With the launch of new products this year and a greater international market presence in the future, we can further accelerate our growth momentum in the premium segment for gaming devices and offer even greater added value to the e-sports scene." Xtrfy was founded in 2013 in Landskrona, Sweden, by CEO Joakim Jansson and CTO Erik Jensen, with around 12 employees and revenues of around EUR 7 million in Financial Year 2022. Products are developed in close collaboration with leading international professional gamers by Xtrfy at its Landskrona facility; its current product portfolio focuses mainly on mice and keyboards as well as other peripherals such as specialty mouse pads and headsets. Xtrfy holds a number of patents and trademarks in its core markets. The purchase price amounted to approximately EUR 5 million and was paid for in approximately one third with treasury shares of Cherry SE. More information on Xtrfy is available online at: https://xtrfy.com/.
------------------------------- About Cherry Cherry SE [ISIN: DE000A3CRRN9] is a globally operating manufacturer of high-end mechanical keyboard switches and computer input devices such as keyboards, mice, and headsets for applications in the worlds of gaming, e-sports, office and hybrid workplaces, industry, and healthcare. Since it was founded in 1953, Cherry has been synonymous with innovative, high-quality products developed specifically to meet the various needs of its customers. Cherry has its operational headquarters in Auerbach in Germany's Upper Palatinate region and employs over 500 people in production facilities in Auerbach, Zhuhai (China), and Vienna (Austria) as well as in various sales offices in Auerbach, Pegnitz, Munich, Landskrona (Sweden), Paris, Kenosha (USA), Taipei, and Hong Kong. More information is available online at: https://cherry.de/ Contact: Dr. Kai Holtmann Investor Relations Einsteinstraße 174, c/o Design Offices Bogenhausen, 81677 Munich, Germany Postal address: Cherrystrasse 2, 91275 Auerbach, Germany T +49 (0)175-1971503 F +49 (0)9643 20 61-900 E-mail: kai.holtmann@cherry.de
17.01.2023 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG. |
Language: | English |
Company: | Cherry SE |
Einsteinstraße 174, Design Offices Bgh | |
81677 München | |
Germany | |
Phone: | +4996432061100 |
E-mail: | kai.holtmann@cherry.de |
ISIN: | DE000A3CRRN9 |
WKN: | A3CRRN |
Listed: | Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange |
EQS News ID: | 1536995 |
End of News | EQS News Service |
|
1536995 17.01.2023 CET/CEST
The information presented here has been provided by our content partner EQS-Group. The originator of the news is the respective issuer, the company relating to the news, a publication service provider (press or information agency) which uses the distribution service of EQS to transmit company news to shareholders, investors, investors or interested parties. The original publications and other company-relevant information can be found at eqs-news.com.
The information you can access does not constitute investment advice. The presentation of our cooperation partners, where the implementation of investment decisions would be possible depending on the individual risk profile, is solely at the discretion of the person using the service. We only present companies of which we are convinced that the range of services and customer service will satisfy discerning investors.
If you are considering leverage products, familiarise yourself with the typical characteristics of the financial instruments beforehand. Take the time to determine the risk content of the planned investment before making an investment decision. Bear in mind that a total loss cannot be ruled out with leverage products.
For newcomers to the subject, we offer various options in both the training and the tools section, through which you can train theoretical knowledge and practical experience and thus improve your skills. The offer ranges from participation in webinars to personal mentoring. The range is continuously being expanded.
1 Lab features are usually functionalities that emerge from the think tank of the investor community. In the early stages, these are experimental functionalities whose development process is largely determined by use and the resulting feedback from the community. When integrating external services or functionalities, the functionality can only be guaranteed to the extent that the individual process elements, such as interfaces, interact with each other.