Issuer: Trade Republic Bank GmbH
/ Key word(s): Product Launch
Trade Republic launches stock gifting, ahead of the Christmas season, to allow Trade Republic users to support their family and friends on their savings journeys.
The new feature is now available to all Trade Republic users, making gifting stocks and ETFs easier than ever before. In the app, users can select the desired asset, set the amount, and specify the recipient. A personal message rounds off the gift, which can be shared via email or as a printed gift card under the Christmas tree. Gifts can also be scheduled in advance, so customers can take care of tomorrow’s surprises today. The launch of the new feature is accompanied by the “Wealthman” campaign – a contrast to Santa Claus – making gifts that last. With this campaign, Trade Republic sends the message that gifting can be more than a fleeting moment. It’s an invitation to think about gifts that not only bring immediate joy but also create lasting value – a thought that perfectly aligns with the spirit of the Christmas season. It’s the first extended video format produced in-house.
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