Reframing Bollywood Soundtracks With Empowering Clap-Backs
|
LUX and VML Singapore Create Entertaining Playlists That Spark Reflection on Gender Representation in Popular Bollywood SongsSINGAPORE - Media OutReach Newswire - 30 April 2025 - Iconic beauty brand, LUX, has always stood against casual sexism. Through the years, LUX has launched numerous campaigns to fight sexism and empower women. This year, LUX is tackling sexism head-on through music.
Teaming up with Bhushan Kumar's T-Series—India's leading music powerhouse with an expansive catalogue that resonates with diverse audiences—this collaboration marks a bold and culturally resonant step in driving the conversation around equality and respect. Rather than dismissing these cultural touchstones, LUX chose to spark a dialogue and offer a fresh perspective. Working with VML Singapore and on-ground partner EYP Creations, and collaborating with India's leading female DJs – DJ Pearl, DJ Tashi, and Dr Sangria – the LUX Mash-Up was created to encourage reflection on the messages embedded within popular songs. The Mash-Up playlists juxtapose popular Bollywood hits with empowering anthems, creating a dynamic interplay between familiar sounds and progressive perspectives. The project aims to offer a counterpoint to potentially limiting portrayals, fostering a more nuanced understanding. LUX Mash-Ups remix and reframe familiar songs, inviting listeners to consider the underlying messages and encouraging a more empowering interpretation of these cultural staples. See their posts here: https://www.instagram.com/reel/DJEFplhKPr3/?igsh=d2kzdHNza2pzb2Ix https://www.instagram.com/reel/DJEKAcsJyPy/?igsh=MTFkZ2Q3dTBtb3MwMg== https://www.instagram.com/reel/DJETTKutQUC/?igsh=ZHJob3NtejNkaWt1 "Music is emotion. Music is memory. By evolving the narratives we dance and celebrate to, we can shape a more inclusive and empowering vision of women and their beauty and strength," said Hinoti Joshi, Global Managing Partner at VML Singapore. "With the LUX Mash-Up, we wanted to fight sexism without preaching; to make people move – and make them think – without missing a beat," said Marco Versolato, CCO of VML Singapore. Live performances, curated playlists on digital platforms, and engaging online content allowed the campaign to organically integrate into India's celebratory spaces, sparking both joy and reflection. This entertaining campaign builds on LUX's longstanding commitment to championing women and promoting positive cultural narratives. Hashtag: #VMLSingapore The issuer is solely responsible for the content of this announcement. About LUXLUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman's armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere to rise above judgements they face at home, in the workplace and in wider society.  News Source: VML Singapore
30/04/2025 Dissemination of a Financial Press Release, transmitted by EQS News. |
P R O D U C T S U G G E S T I O N S
The information presented here has been provided by our content partner EQS-Group. The originator of the news is the respective issuer, the company relating to the news, a publication service provider (press or information agency) which uses the distribution service of EQS to transmit company news to shareholders, investors, investors or interested parties. The original publications and other company-relevant information can be found at eqs-news.com.
The information you can access does not constitute investment advice. The presentation of our cooperation partners, where the implementation of investment decisions would be possible depending on the individual risk profile, is solely at the discretion of the person using the service. We only present companies of which we are convinced that the range of services and customer service will satisfy discerning investors.
If you are considering leverage products, familiarise yourself with the typical characteristics of the financial instruments beforehand. Take the time to determine the risk content of the planned investment before making an investment decision. Bear in mind that a total loss cannot be ruled out with leverage products.
For newcomers to the subject, we offer various options in both the training and the tools section, through which you can train theoretical knowledge and practical experience and thus improve your skills. The offer ranges from participation in webinars to personal mentoring. The range is continuously being expanded.
1 Lab features are usually functionalities that emerge from the think tank of the investor community. In the early stages, these are experimental functionalities whose development process is largely determined by use and the resulting feedback from the community. When integrating external services or functionalities, the functionality can only be guaranteed to the extent that the individual process elements, such as interfaces, interact with each other.