Verve Group's In-App Marketplace PubNative Shows Strong Performance on Amazon Publisher Services with a 256% Increase in Revenue in 18 Months
|
EQS-News: MGI - Media and Games Invest SE
/ Key word(s): Study results/Miscellaneous
Verve Group's In-App Marketplace PubNative Shows Strong Performance on Amazon Publisher Services with a 256% Increase in Revenue in 18 Months Verve Group's in-app marketplace, PubNative, is a privacy-first, performance-centric in-app marketplace offering programmatic solutions for publishers and advertisers and forms part of MGI's Ad Software Platform, Verve Group. The company’s capabilities enable mobile publishers to maximize ad revenue with demand from 85+ DSPs and 5,000+ advertisers and brands. PubNative enables non-intrusive, buffer-free ads that suit publishers’ app context and users and also provides stringent in-app safety measures and levers that guarantee creatives of the highest quality. In 18 months, Verve Group's in-app marketplace PubNative has seen a 256% increase in revenue on APS. The catalyst for this was APS' broad reach in 70 regions worldwide, combined with Verve Group's global footprint and the differentiated demand Verve offers through its privacy-first and performance-centric platform. Amazon Publisher Services is a cloud-based solution that helps tens of thousands of publishers, including the majority of Comscore top 250 publishers, monetize their high-quality digital media inventory. APS also works with select programmatic buyers, such as Verve Group's in-app marketplace PubNative. Publishers active on APS can also sell their inventory through PubNative, which provides additional high-quality mobile demand. Bryan Everett, Global Head of Third-Party Demand, APS, commented, “The global growth we've seen from PubNative is testament to the differentiated demand they deliver through their performance-centric in-app marketplace, which continues to drive publisher value with every new connection.” Sameer Sondhi, CEO, Verve Group, added, “Working with Amazon Publisher Services has been invaluable to PubNative, extending its reach among publishers and offering a top-tier, reliable and user-friendly service. We are pleased with the collaboration with APS over the past 18 months and the positive results we have achieved. While the market environment remains challenging overall, this case study demonstrates our ability to grow even in challenging economic conditions.” The entire case study can be found at the following link: https://aps.amazon.com/aps/wp-content/uploads/2023/11/Verve-Group-Success-Story-Q3-23.pdf
For further information, please contact: Sören Barz Danesh Zare MGI – Media and Games Invest SE About MGI - Media and Games Invest SE MGI - Media and Games Invest SE (MGI) operates the fast-growing, profitable ad-software platform Verve that matches global advertiser demand with publisher ad-supply while improving results through first party data from own games. MGI’s main operational presence is in North America and Europe. Through investments in organic growth and innovation, as well as targeted M&A, MGI has built a one-stop shop for programmatic advertising, enabling companies to buy and sell ad space across all digital devices (mobile apps, web, connected TV and digital out of home), with the mission to Make Media Better. MGI is registered as Societas Europaea in Sweden (registration number 517100-0143) and its shares are listed on Nasdaq First North Premier Growth Market in Stockholm and in the Scale segment of the Frankfurt Stock Exchange. The Company has two secured bonds that are listed on Nasdaq Stockholm and on the Frankfurt Stock Exchange Open Market. The Company's certified advisor on Nasdaq First North Premier Growth Market is FNCA Sweden AB; info@fnca.se.
12.12.2023 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG. |
| Language: | English |
| Company: | MGI - Media and Games Invest SE |
| c/o Match2One AB, Stureplan 6 | |
| 114 35 Stockholm | |
| Sweden | |
| Phone: | +491703769571 |
| E-mail: | info@mgi-se.com |
| Internet: | www.mgi-se.com |
| ISIN: | SE0018538068 |
| WKN: | A3D3A1 |
| Listed: | Regulated Unofficial Market in Dusseldorf, Frankfurt (Scale), Tradegate Exchange; FNSE |
| EQS News ID: | 1795061 |
| End of News | EQS News Service |
|
|
1795061 12.12.2023 CET/CEST
P R O D U C T S U G G E S T I O N S
The information presented here has been provided by our content partner EQS-Group. The originator of the news is the respective issuer, the company relating to the news, a publication service provider (press or information agency) which uses the distribution service of EQS to transmit company news to shareholders, investors, investors or interested parties. The original publications and other company-relevant information can be found at eqs-news.com.
The information you can access does not constitute investment advice. The presentation of our cooperation partners, where the implementation of investment decisions would be possible depending on the individual risk profile, is solely at the discretion of the person using the service. We only present companies of which we are convinced that the range of services and customer service will satisfy discerning investors.
If you are considering leverage products, familiarise yourself with the typical characteristics of the financial instruments beforehand. Take the time to determine the risk content of the planned investment before making an investment decision. Bear in mind that a total loss cannot be ruled out with leverage products.
For newcomers to the subject, we offer various options in both the training and the tools section, through which you can train theoretical knowledge and practical experience and thus improve your skills. The offer ranges from participation in webinars to personal mentoring. The range is continuously being expanded.
1 Lab features are usually functionalities that emerge from the think tank of the investor community. In the early stages, these are experimental functionalities whose development process is largely determined by use and the resulting feedback from the community. When integrating external services or functionalities, the functionality can only be guaranteed to the extent that the individual process elements, such as interfaces, interact with each other.