Partnership Enables UB Media to Add Non-Endemic Ads to Its Ecosystem for the First Time
NEW YORK, Oct. 24, 2024 /PRNewswire/ -- Rokt, the leading ecommerce company using machine learning and AI to make the shopping experience more relevant to each customer, today announced it has partnered with Ulta Beauty, Inc. (NASDAQ: ULTA) to expand the beauty company's retail media network and elevate the guest experience ahead of the 2024 holiday season. Under the partnership, UB Media will add non-endemic ads to its advertising ecosystem for the first time, enabling brands whose products and services are not sold online by Ulta Beauty itself to present highly relevant offers and messages to the company's guests in the Transaction Moment™. The partnership will allow Ulta Beauty to unlock new revenue streams while deepening its relationships with guests and marks a significant expansion into the beauty sector for Rokt.
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