Insurer's purpose unifies and reaffirms the brand's long-standing efforts to drive progress on the road, in the home, and in business
MAYFIELD VILLAGE, Ohio, Aug. 29, 2024 /PRNewswire/ -- Progressive Insurance® is building upon its long-standing efforts to support its customers and the communities it serves by introducing its purpose, "We exist to help people move forward and live fully." Since opening its doors in 1937, progress has been in the insurer's name for a reason, leading to a fundamental brand belief that insurance should do more than just protect; it should propel people forward. Progressive's purpose unifies, guides, and builds upon its efforts to drive meaningful and tangible progress on the road, in the home, and in business, all areas where the insurer conducts business.
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