Joined by Puerto Rican Chef Manolo López and a collective of 200% visual artists, together they're honoring and displaying the many ways 200%ers pronounce Buchanan's through vibrant art across five cities
NEW YORK, Oct. 3, 2024 /PRNewswire/ -- Buchanan's Scotch Whisky is proud to announce the launch of the #ComoLoDigas campaign, celebrating and displaying the many ways 200%ers (those 100% American and 100% Hispanic) pronounce Buchanan's. From Boo-cha-nas to Bucána', Buchanan's is showing how what matters most is making room for the differences that unite us in our 200% lived experience and our love for the brand, however you say it.
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