'However You Spice' celebrates people connecting with their crew in real life

TORONTO, Nov. 26, 2024 /CNW/ - Today, Captain Morgan is kicking off its exciting new global campaign, 'However You Spice', inviting everyone to look up from their screens and reconnect with friends in real life. In a world where endless scrolling has become the norm, the campaign celebrates the magic that happens when people come together with their crew in real life to share a laugh, raise a glass, and make memories.

Crown Royal Paints Nashville Purple During "The 58th Annual CMA Awards" Week from launch of Crown Royal 31 Year Old in Partnership with Daniel Diamond to Generous Moment on CMA Awards Stage

NASHVILLE, Tenn., Nov. 21, 2024 /PRNewswire/ -- In its seventh year as the exclusive whisky partner of the CMA Awards, Crown Royal spread generosity through Music City across the week, culminating in a special announcement on Country Music's Biggest Night. Woven into the fabric of country music, Crown Royal brings people together through shared values and experiences that define the genre. This year, the brand raised the bar and 'painted the town purple' like never before with a packed presence in Nashville.

Follow the Captain to unlock something SUPER for you and your crew

NEW YORK, Nov. 21, 2024 /PRNewswire/ -- Captain Morgan is teaming up with Super Bowl champ Victor Cruz and NYC multidisciplinary label KidSuper for a collab that's as bold as it is legendary. The one-of-a-kind merch drop is the latest adventure for fans who 'Follow the Captain' -- aka your pass to unlocking epic surprises and unforgettable fun with your crew, courtesy of Captain Morgan.

New Johnnie Walker Blue Label limited edition design for Year of the Snake is second design created by influential visual artist

NEW YORK, Nov. 21, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky1, today unveils a vibrant new Lunar New Year Limited Edition design for Johnnie Walker Blue Label, crafted by acclaimed Asian-American visual artist James Jean, one of the most influential in the world.

Celebrating the power of community and opening the space for bold spirits to create and inspire together.

NEW YORK, Nov. 20, 2024 /PRNewswire/ -- Today, DELEÓN Tequila is launching its new campaign "Bold Spirits, Rise" celebrating those who embrace their creative drive (or spirit) and inspire others to do the same. Through the "Bold Spirits, Rise" platform, DELEÓN will open doors – giving rising talent a space to connect, collaborate, and showcase their creativity on the main stage through music and dance. With dedicated resources, DELEÓN will offer the tools and room needed for emerging artists to rise and continue to impact and inspire culture.

Guinness and Brooklyn Brewery Brewmaster Garrett Oliver Launch a Limited Time Beer to Celebrate the Power of Tradition and Innovation

NEW YORK, Nov. 13, 2024 /PRNewswire/ -- Guinness and Brooklyn Brewery have just announced the launch of Guinness Fonio Stout, a limited-edition beer brewed in support of the Brewing for Impact campaign - a collaborative initiative inspired by Brooklyn Brewery Brewmaster Garrett Oliver's pioneering work with ancient West African grain fonio. Now available in select locations in the greater New York area, this beer celebrates the rich global history of Guinness, blending their Irish heritage with the vibrancy of West African culture and the creative spirit Garrett Oliver. He's enjoyed a 30-year journey at Brooklyn Brewery driven by a fearless passion to perfect his craft, which has inspired the Brewing for Impact initiative, rooted in beer's power to unite people, cultures & traditions.

Embrace the Eternal Spirit of Día de Muertos as Don Julio Transforms Eight Major Cities with Stunning Ofrenda Installations and Countless Local Celebrations

ATOTONILCO EL ALTO, JALISCO, Mexico, Nov. 2, 2024 /PRNewswire/ -- Día de Muertos is a cherished Mexican holiday that celebrates and honors loved ones who have passed. This year, Tequila Don Julio, Mexico's original luxury tequila, invites the world to experience the heart of this vibrant culture. More than just a brand, Tequila Don Julio is a revered symbol of Mexican heritage. In tribute to the holiday, the brand is unveiling beautifully curated Ofrendas—decorated altars—in eight dynamic cities: Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo as well as countless celebrations in over thirty markets around the world. This initiative brings the magic of Día de Muertos to life, encouraging locals to participate in the celebration and remembrance of those they've lost.

Entdecken Sie den ewigen Geist des Día de Muertos: Don Julio verwandelt acht Großstädte mit atemberaubenden Ofrenda-Installationen und zahllosen lokalen Feierlichkeiten

ATOTONILCO EL ALTO, JALISCO, Mexiko, 1. November 2024 /PRNewswire/ -- Der Día de Muertos ist ein beliebter mexikanischer Feiertag, an dem verstorbene Angehörige gefeiert und geehrt werden. In diesem Jahr lädt Tequila Don Julio, Mexikos ursprünglicher Luxus-Tequila, die Welt ein, das Herz dieser pulsierenden Kultur zu erleben. Tequila Don Julio ist mehr als nur eine Marke, er ist ein verehrtes Symbol des mexikanischen Erbes. Zu Ehren des Feiertags stellt die Marke in acht dynamischen Städten wunderschön gestaltete Ofrendas – geschmückte Altäre – vor: Bogotá, Kapstadt, London, Los Angeles, Melbourne, Mexiko-Stadt, Mumbai und São Paulo. Außerdem finden unzählige Feiern in über dreißig Märkten weltweit statt. Diese Initiative erweckt die Magie des Día de Muertos zum Leben und lädt die Einwohner ein, sich an den Feierlichkeiten und dem Gedenken an die Verstorbenen zu beteiligen.

Embrace the Eternal Spirit of Día de Muertos as Don Julio Transforms Eight Major Cities with Stunning Ofrenda Installations and Countless Local Celebrations

ATOTONILCO EL ALTO, JALISCO, Mexico, Nov. 1, 2024 /PRNewswire/ -- Día de Muertos is a cherished Mexican holiday that celebrates and honors loved ones who have passed. This year, Tequila Don Julio, Mexico's original luxury tequila, invites the world to experience the heart of this vibrant culture. More than just a brand, Tequila Don Julio is a revered symbol of Mexican heritage. In tribute to the holiday, the brand is unveiling beautifully curated Ofrendas—decorated altars—in eight dynamic cities: Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo as well as countless celebrations in over thirty markets around the world. This initiative brings the magic of Día de Muertos to life, encouraging locals to participate in the celebration and remembrance of those they've lost.

Embrace the Eternal Spirit of Día de Muertos as Don Julio Transforms Eight Major Cities with Stunning Ofrenda Installations and Countless Local Celebrations

ATOTONILCO EL ALTO, JALISCO, Mexico, Nov. 1, 2024 /CNW/ -- Día de Muertos is a cherished Mexican holiday that celebrates and honors loved ones who have passed. This year, Tequila Don Julio, Mexico's original luxury tequila, invites the world to experience the heart of this vibrant culture. More than just a brand, Tequila Don Julio is a revered symbol of Mexican heritage. In tribute to the holiday, the brand is unveiling beautifully curated Ofrendas—decorated altars—in eight dynamic cities: Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo as well as countless celebrations in over thirty markets around the world. This initiative brings the magic of Día de Muertos to life, encouraging locals to participate in the celebration and remembrance of those they've lost.

Embrace the Eternal Spirit of Día de Muertos as Don Julio Transforms Eight Major Cities with Stunning Ofrenda Installations and Countless Local Celebrations

ATOTONILCO EL ALTO, JALISCO, Mexico, Nov. 1, 2024 /PRNewswire/ -- Día de Muertos is a cherished Mexican holiday that celebrates and honors loved ones who have passed. This year, Tequila Don Julio, Mexico's original luxury tequila, invites the world to experience the heart of this vibrant culture. More than just a brand, Tequila Don Julio is a revered symbol of Mexican heritage. In tribute to the holiday, the brand is unveiling beautifully curated Ofrendas—decorated altars—in eight dynamic cities: Bogotá, Cape Town, London, Los Angeles, Melbourne, Mexico City, Mumbai, and São Paulo as well as countless celebrations in over thirty markets around the world. This initiative brings the magic of Día de Muertos to life, encouraging locals to participate in the celebration and remembrance of those they've lost.

Introducing Crown Royal Reserve Aged 12 Years Blended Canadian Whisky: a Celebration of Time, Patience and the Art of Masterful Blending

NEW YORK, Oct. 31, 2024 /PRNewswire/ -- Award-winning Canadian whisky brand Crown Royal ushers in a new Reserve offering with the introduction of Crown Royal Reserve Aged 12 Years Blended Canadian Whisky. A patiently aged blend, this remarkable new expression is a showcase in craftsmanship in the growing Crown Royal portfolio, with each barrel hand-selected by master blenders and aged for a minimum of 12 years.

The actor steps into next role as the steward of exceptional holiday moments in an exclusive collaboration with the iconic vodka brand

NEW YORK, Oct. 30, 2024 /PRNewswire/ -- Known for toasting moments of celebration and making occasions remarkable, Ketel One Family Made Vodka is excited to announce actor and entrepreneur, Patrick Schwarzenegger as the brand's very first "Spirit Advisor," this holiday season. Through a multi-platform campaign including engaging social media content and exciting seasonal cocktails, Ketel One will deliver consumers all the tools necessary to embark on an extraordinary holiday season. Appointed by Ketel One Vodka as the brand's inaugural Spirit Advisor, Patrick will share his secrets to elevating holiday moments that are 'Made to Cocktail' and go beyond the ordinary.

Introducing Johnnie Walker Black Label 'Squid Game' featuring limited edition designs with numbers ranging from 001 to 456, 'Squid Game'-inspired cocktails

TORONTO, Oct. 24, 2024 /CNW/ - Zip up your tracksuit, you've been recruited —Netflix's Squid Game is back for Season 2 and Johnnie Walker has officially entered the game. Today, the world's number one blended Scotch whisky (IWSR 2023) and Netflix announce they are teaming up to invite Squid Game fans and whisky enthusiasts alike to 'pick your player' in celebration of the highly anticipated season two.

Teaming Up With Matchbox, The Viral Matchmaking Software, Smirnoff Is Uniting Football Fans (And Rivals) For Unparalleled Thursday Night Football Experiences

NEW YORK, Oct. 22, 2024 /PRNewswire/ -- As the NFL season heats up, fans know that Game Day commitments can often sideline personal connections. This season, however, Smirnoff—the official vodka sponsor of the NFL—is calling an audible by teaming up with Matchbox to create off-the-field Game Day Matchups, giving football lovers a chance to toast with fellow fans without benching their social plans.

Diageo's "Show Your HBCU Spirit" Initiative Announces Homecoming & Classic Activations and Continues its Ongoing Scholarship Distributions

NEW YORK, Oct. 18, 2024 /PRNewswire/ -- Diageo North America continues to celebrate Historically Black Colleges and Universities (HBCUs) with unique and engaging activations at Homecomings and Classics throughout the 2024 fall season. Together with its brands Casamigos, Crown Royal and Guinness, Diageo is honoring HBCU culture and the longstanding traditions of Homecoming at Howard University in Washington, DC, and football Classics in Alabama and Louisiana.

NEW YORK, Oct. 15, 2024 /PRNewswire/ -- Johnnie Walker, the world's number one Scotch Whisky1, launches the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment. Unveiled by Johnnie Walker Blue Label ambassador and Perfect Moment shareholder, Priyanka Chopra Jonas, Blue Label Ice Chalet captures the essence of the luxury après-ski experience, featuring a rare new blend crafted by Master Blender Emma Walker, along with a bottle and bag designed by Perfect Moment and inspired by 'Blue Hour'—the magical time when skiing is done and turns to socializing.

The Makers of the World's No. 1 Vodka Teams Up with Glamsquad to Serve Sweet and Spicy Cocktails and Matching Looks for Hispanic Heritage Month Occasions

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- On what is now known only as National Vodka Day (October 4), Smirnoff Spicy Tamarind introduced its new national partnership with leading on-demand beauty service Glamsquad; manifesting the product's fusion of sweet and spicy flavors and continuing its celebration of big and small occasions in the Hispanic culture. Inspired by the bold bottle design and with Spicy Tam as its muse, the collaboration features three sizzling signature looks as vibrant as a Spicy Tamarind cocktail. Only the beginning of a much larger, unexpected adventure, the partnership is laying the groundwork for upcoming new TV spots and a social campaign that will invite everyone (21+), everywhere to 'sip the sweet, savor the spicy, siente el sabor.'

The newest Single Malt from Linkwood Distillery pays homage in liquid form to the intricate weaving of history and craftsmanship over time

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- LINKWOOD DISTILLERY -- The Orphan Barrel Whiskey Co. is proud to release a new liquid from its coveted collection: Woven Honor Single Malt Scotch Whisky Aged 18 Years. Hailing from the mountainous, green landscape of the Scottish Highlands, Woven Honor celebrates the storied history of the Linkwood Distillery, where this liquid was meticulously crafted. In true Orphan Barrel fashion, the bottle label is representative of the liquid within. In the case of Woven Honor, the artwork features a spider scrupulously constructing its web in undisturbed artistry, representing how this whisky was crafted with the same precision, harmoniously blending nature's finest elements with traditional techniques.

The award-winning whisky brand is taking its Higher Marques portfolio to new heights with its oldest and finest whisky to-date

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- Crown Royal is thrilled to announce the release of its latest premium offering, Crown Royal Aged 31 Years, a remarkable addition to the Crown Royal Higher Marques lineup. This exquisite, rare blended Canadian whisky marks a continuation of the brand's commitment to crafting exceptional spirits, taking the art of whisky-making yet another step further.