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State: 17.08.2024 | 11PM
Wed, 09.10.2024       Diageo

The Makers of the World's No. 1 Vodka Teams Up with Glamsquad to Serve Sweet and Spicy Cocktails and Matching Looks for Hispanic Heritage Month Occasions

NEW YORK, Oct. 9, 2024 /PRNewswire/ -- On what is now known only as National Vodka Day (October 4), Smirnoff Spicy Tamarind introduced its new national partnership with leading on-demand beauty service Glamsquad; manifesting the product's fusion of sweet and spicy flavors and continuing its celebration of big and small occasions in the Hispanic culture. Inspired by the bold bottle design and with Spicy Tam as its muse, the collaboration features three sizzling signature looks as vibrant as a Spicy Tamarind cocktail. Only the beginning of a much larger, unexpected adventure, the partnership is laying the groundwork for upcoming new TV spots and a social campaign that will invite everyone (21+), everywhere to 'sip the sweet, savor the spicy, siente el sabor.'

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