e.l.f. expands its commitment to inclusivity and women in sport with a first-of-its-kind beauty partnership with the historic hockey franchise
TORONTO, Oct. 11, 2024 /CNW/ - You can't spell Leafs without e.l.f.
e.l.f. Cosmetics, the global beauty brand with a strong presence in Canada, is breaking ice on a new partnership with the Toronto Maple Leafs. Launching for the 2024-25 regular season, the EYES.LEAFS.FACE. campaign is set to disrupt professional hockey in a way only e.l.f. can. The campaign will officially kick off at the Toronto Maple Leafs home opener on October 12, 2024 with a suite of advertising, in-arena events, digital integrations and engaging social media initiatives that celebrate both e.l.f. and the Toronto Maple Leafs.
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