CIBC's mobile platform rated best consumer banking mobile experience for the 7th time in the past 8 years
TORONTO, Oct. 11, 2024 /CNW/ - CIBC has won the 2024 Mobile Banking Award by Surviscor Inc., a North American firm specializing in the analysis and ranking of Canadian digital customer experiences. CIBC ranks the highest among mobile banking apps offered by Canada's big banks. "Being recognized as the highest ranked mobile banking app by Surviscor Inc. for the 7th time speaks to our team's commitment to our clients and their mobile banking experience," said Michael Clabby, Executive Vice-President, Head of Digital, Data and Strategy, CIBC. "We're committed to continuously finding ways to add value to our clients who choose mobile to help them stay on top of their everyday banking and stay connected to their financial goals."The Surviscor Canadian Mobile Banking Experience Review audits 23 Canadian digital banking firms including Canada's big banks, leading credit unions, popular neo (branchless) banks, and other firms that identify as a bank or a co-operative movement, each offering a banking platform designed to be used on a phone. The digital platforms are evaluated over five experience categories (pre-login, user experience, account information, transactional and mobile resources), using over 300 individual usage criteria and based on over 2700 objective questions per firm.
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