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State: 17.08.2024 | 11PM
Tue, 22.10.2024       Kindred Group
SE0007871645

VALLETTA, Malta, Oct. 22, 2024 /PRNewswire/ -- Kindred Group, under its flagship brand Unibet, has announced a multiyear renewal of its partnership with the National Hockey League (NHL) in Sweden. The partnership solidifies Unibet as the leading operator for ice hockey betting in Sweden and enables the NHL to continue to serve its robust fanbase in the country.

Kindred Group plc (Kindred) has announced a multiyear renewal as an Official Partner of the NHL. Through the partnership, Kindred's flagship brand Unibet will continue to have access to a variety of marketing rights in Sweden, including digitally enhanced dash boards (DEDs). The partnership will also focus on driving fan engagement through tailored content to enhance the ice hockey betting experience for Swedish customers.

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