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PR Newswire is an important news source that can be accessed via the X-Billboard. It is part of the Newswire Hub, which bundles important international news sources for stock market participants in one central location. If you want to get a quick overview, you can easily scroll through the headlines. If you want to look at the news in more detail, you can use the detailed views of the info cards to directly access the respective news item and other analysis tools.
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State: 17.08.2024 | 11PM
Thu, 31.10.2024       Hitachi
JP3788600009

Hitachi Digital Services to serve as a full-service digital transformation partner to create more customized offerings for the guests of Mitchells & Butlers

DALLAS, Oct. 31, 2024 /PRNewswire/ -- Hitachi Digital Services, the digital consultancy and technology services subsidiary of Hitachi Ltd. (TSE: 6501), today announced a new, two-year digital strategic partnership with Mitchells & Butlers to manage all digital commerce and guest engagement across its 17 High Street Brands.  

Operating over 1,700 pubs, bars and restaurants across the UK, Mitchells & Butlers is a leading UK hospitality company. Continuing its digital transformation, the partnership will help Mitchells & Butlers to grow its digital business and instill an agile culture built around innovation. 

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