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State: 17.08.2024 | 11PM
Wed, 06.11.2024       DICK'S Sporting Goods
US2533931026

PITTSBURGH, Nov. 6, 2024 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) announced a new holiday ad campaign starring DICK'S House of Sport brand partner and NFL legend, J.J. Watt. Alongside brothers Derek and T.J. and parents Connie and John, the new spot taps into nostalgia, featuring several callbacks to favorite holiday movie moments.

 

The spot, titled A Watt Holiday Classic, opens with J.J., Derek, T.J., Connie and John huddled around a shopping cart, getting ready to finish up a holiday trip at DICK'S Sporting Goods. Caught up in the mayhem of last-minute shopping, the Watt family accidentally leaves J.J. behind. Realizing he is the only one in the store, and somehow "made his family disappear", J.J. decides to take full advantage of the situation and comedically plays up the joyful and playful experience of being unaccompanied inside a DICK'S store after hours. Each scene contains an easter egg, paying homage to beloved holiday movie classics like "Home Alone", "Elf", "National Lampoon's Christmas Vacation", "A Christmas Story" and more.  With A Watt Holiday Classic, DICK'S is bringing holiday cheer to athletes everywhere, reminding viewers to get ahead on their lists and start shopping at DICK'S.com – unlike DICK'S stores, it's open 24/7.

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DICK'S Sporting Goods
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