Financial Donations Lead as Most Impactful Support Method Across Generations, but Volunteering and Advocacy Remain Vital
SYDNEY, Nov. 20, 2024 /PRNewswire/ -- The Blackbaud Institute, a sector research lab at Blackbaud (NASDAQ: BLKB), the leading provider of software for powering social impact, has released a new report, Charitable Support Across Generations in Australia and New Zealand, that provides insights into the evolving charitable behaviors and support preferences of Gen Z, Millennials, Gen X, and Boomers. Through survey responses from over 1,000 participants, this comprehensive study uncovers generational attitudes toward nonprofit support, identifying factors influencing giving and highlighting the unique challenges facing the nonprofit sector in a dynamic philanthropic landscape.
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