PARIS and NEW YORK, Jan. 16, 2025 /CNW/ -- IBM (NYSE: IBM) and L'Oréal, the world's leading beauty company, announced a collaboration to leverage IBM's generative artificial intelligence (GenAI) technology and expertise to uncover new insights in cosmetic formulation data, facilitating L'Oréal's use of sustainable raw materials, for energy and material waste reductions. This unique effort will develop a custom AI foundation model engineered to significantly increase the ability of L'Oréal Research & Innovation teams to reach extra performance and consumer satisfaction in every cosmetic category and every region of the world. The formulation foundation model is believed to be a first-of-its-kind in the industry, redefining AI innovation at the intersection of beauty, chemistry and technology.
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