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State: 17.08.2024 | 11PM
Thu, 30.01.2025       DICK'S Sporting Goods
US2533931026

DICK'S and Texas Athletics Ink Exclusive Multi-Year Sponsorship Featuring Student-Athlete NIL Opportunities

PITTSBURGH, Jan. 30, 2025 /PRNewswire/ -- Today, The University of Texas at Austin Athletics and DICK'S Sporting Goods announced an exclusive multi-year brand sponsorship that names DICK'S as the "Official Sporting Goods Retailer of the Texas Longhorns."

In addition to co-branding with the iconic Texas Longhorns logo in DICK'S marketing campaigns, the sponsorship includes prominent student-athlete influencer marketing activations through name, image, and likeness (NIL) collaborations, including game sponsorships across various Longhorns sports, and activations at Bevo Blvd. The agreement was secured on behalf of Texas Athletics by its multimedia rightsholder Longhorn Sports Properties, the locally-based team of Learfield – the leading media and technology company powering college athletics.

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